TikTok has wholly taken over the social media scene. It went from being a fun app for kids to an app now used by tens of millions of people worldwide. We learn How to Make Money On TikTok in 2023.
The app’s leading firm, ByteDance, was created by Zhang Yiming, a 38-year-old Chinese software programmer.

In December 2016, he changed his name to Douyin in China. TikTok (previously musical.ly) quickly became a global phenomenon. TikTok now has about 689 million monthly users, making it one of the most popular social media networks.

You’d have to agree that making content on TikTok is no longer a joke now that the company has gotten $1 billion in funding for its Creator Fund and is valued at over $50 billion.
With TikTok, you can make a lot of money online with fantastic potential.

You also don’t need to be a seasoned marketer or possess specialized technological knowledge. It’s a lot easier to make money on the video-sharing platform. You can generate cash from sponsorships with well-known brands by creating free live videos for a large audience and encouraging viewers to give. You can also market your items and brand.

How to Make Money on TikTok in 2023

Many of these strategies may be implemented by a company, but others need you to turn TikTok into your company. For example, any firm can utilize  ads to increase visitors to their eCommerce site, but earning money through TikTok’s Creator Fund or becoming a brand ambassador will require more dedicated  time.
You’re either promoting a business using , or you’re the TikTok business.
Let’s look at how to generate money on TikTok in 2023 without further ado.

1. Sell Products Through TikTok Shopping

TikTok Shopping was launched in 2021 to allow businesses to sell things directly on the network, eliminating the need to transfer followers elsewhere to purchase their goods. TikTok Shopping lets people see products from your Shopify catalog by adding a shopping tab to your profile. You can also use tags in your organic content to direct people to your business.
Don’t be embarrassed. Make your audience aware of your products. Try not to go overboard with your promotion, but don’t forget to mention your TikTok business now and then.

2. Drive Sales with TikTok Ads

To attract traffic to your website, eCommerce store, or even your TikTok Shopping tab, use TikTok advertisements. To grow your TikTok following, you may run in-feed image advertisements promoting your items or get creative with TopView commercials (fullscreen takeovers). Both can help you make money on the network.
TikTok can also be a top-of-funnel resource to encourage users to join your email list or SMS marketing. This strategy can help your TikTok account appear to have fewer sales while generating significant cash.

3. Participate in Affiliate Programs

To generate money on this social media, you don’t need your products or services. Instead, utilize affiliate marketing to link to other products and earn a share of each transaction when a user clicks through and purchases something. This is how:

  • Set up an affiliate link in your profile and route traffic from your organic views to it.
  • Redirect visitors to your Facebook, Twitter, or Pinterest accounts, where you can add affiliate links more liberally.
  • In your video descriptions, paste promo codes and URLs. The link must be copied and pasted into the user’s browser.

4. Promote Songs

Get paid to include music in your videos. Almost every video on TikTok has a background song for producers to lip-sync and dance to, and artists understand the significance of this. Musicians will pay to have their music promoted in your songs if you have a large enough following and interaction.

They understand that if your video goes viral, their song will become viral, resulting in additional downloads, concert tickets, and merchandise. You can use TikTok to market your music if you’re a musician (or aspiring musician). Because TikTok is a platform for singing and dancing, it only makes sense to upload your tracks.

5. Join TikTok’s, Creator Fund

The TikTok Creator Fund is a program run by TikTok that rewards users for making exciting videos. TikTok rewards you more the more people watch your videos. TikTok wants people to stick around (to earn advertising revenue), and they’ll compensate producers who assist them in achieving that goal.

To join the Creator Fund, you must have at least 100K video views in the last 30 days. Because TikTok is still a relatively new concept, anticipate the application to evolve and adapt over the following months and years.

6. Publish Sponsored Posts

Sponsored content is when brands pay you to promote their products and services. You don’t have to be a monolithic influencer to participate. Smaller firms will nevertheless produce a premium to work with micro-influencers who have a large and engaged audience, even if it isn’t huge (yet).

You can either approach brands yourself or wait for them to contact you. You can apply to join the TikTok Creator Marketplace, a platform that connects high-paying companies with popular creators if you have over 100,000 followers and 100,000 video likes in the last 28 days.

7. Become a Brand Ambassador

Brand ambassadors work similarly to sponsored content but for a more extended period than a single post. As a brand ambassador, you’ll most likely be paid and given free merchandise for a set number of films each week or month. Your brand ambassador arrangement becomes sweeter as your content performs better.
Look for brands that you enjoy. You should be able to select a brand that allows you to develop your network, obtain things you want, earn money, and have fun. Most companies have dedicated ambassador application pages on their websites, so look around to see if any of your favorite brands have any appealing programs.

8. Start a Patreon

Offer free content on your TikTok account, but encourage your followers to donate to your Patreon account to unlock premium content. This could be:

  • Behind-the-scenes peeks
  • Exclusive content
  • SWAG
  • Personal time with you
  • Live chats and hangouts
  • Community access
  • Public shoutouts

Use your imagination. They’ll desire everything you have once you’ve established a loyal following. However, make sure you put in the effort to make your Patreon content exciting and worthwhile—you don’t want people to be disappointed when they sign up.

9. Find New Clients

TikTok might be a great place to start your freelance or consultancy career. Create compelling material to grow your following before promoting your services. A following may require your assistance, or word of mouth may lead you to a new client.
If you work as a web developer, post some of your work on TikTok. If you’re an email marketing consultant, share some of your favorite campaigns.
On TikTok, you can do any business (from plumbing to accountancy to software) exciting with enough creativity. All you have to do is be yourself and have some fun—what that’s TikTok is all about.

10. Build and Sell TikTok Accounts

Have a knack for swiftly growing an audience? Make a livelihood doing it.
Many creators and businesses would welcome a head start on TikTok. You’ll have a list of possible buyers if you can quickly create TikTok followings.
Consider which industries would be interested in purchasing a valuable TikTok account. An account focused on cat GIFs could struggle to sell (or not), while an unboxing profile or account centered on vehicles would certainly sell considerably faster.
I do not attempt to make any of these accounts personal. You don’t want people to associate your face or name with you. Instead, concentrate your writing on the subject matter. This can make it difficult to establish an account, but it hasn’t stopped others like Ramy Halloun, 23, from generating $120,000 on Instagram using the same strategy.

11. Work with Influencers

To generate money on this social media, you don’t need a large following—all you need are the creative minds who have put in the effort to cultivate dedicated viewers. Promote your TikTok account or advertise your products by partnering with influencers.

A simple recommendation from the right person can make or kill your company. Remember when Elon Musk increased the value of Dogecoin by 600% in a week? That is a case of unintentional influencer marketing.

Consider what would happen if you did it on purpose.

12. Receive Donations Through Live Gifting

Your followers can send you currency donations while you live broadcast on TikTok (which can be traded for cash). Create spectacular live streams, draw a large audience, and watch the money roll in.

However, TikTok’s community guidelines state that actively soliciting contributions is prohibited. The interaction must be organic and natural. To go live on TikTok, you must have 1,000 or more followers (and be at least 16), and you must be 18 or older to earn gift points.

13. Raise Money Through Crowdfunding

People adore crowdfunding projects, whether supporting a cause on GoFundMe or financially backing a product on Kickstarter. In 2021, North America alone donated $17.2 billion to crowdfunding.
The success rate is also relatively high. The average success rate of crowdfunding campaigns is 22.4 percent, which is impressive considering that just 10% of firms succeed.
When possible, we recommend starting a crowdfunding campaign based on the content of your TikTok account. It’s odd when a horse-loving profile tries to raise money on Kickstarter for a breakthrough new board game. Any company, however, can raise funds for individuals in need. Nobody will judge your brand for attempting to generate donations for an orphanage, even if your account is dedicated to lip-syncing country music.

14. Collect Tips

Consider asking for advice if you don’t have any ideas or items in mind. It’s an excellent way for your followers to show their support and keep the content coming.
Collecting tips on TikTok is analogous to opening your guitar case when performing on the side of the road or donating to Wikipedia every time you visit the site.
A few tipping platforms make it simple and quick:

  • Venmo: Visit someone’s profile and donate using their Venmo link, username, or QR code.
  • Buy Me a Coffee: This is a simple and entertaining approach for your audience to express gratitude. You can utilize the platform to make one-time or recurring donations.
  • Tipeee: Tipeee wins because it is the most user-friendly and has many features. Create a page to highlight your profile, update tippers, display awards, and engage the community.

How You Can Get Started With Your Own Influencer Agency

Plan And Build Your Website.

To appear professional in your sector, start writing a business strategy and creating a website. Your website should be both professional and fashionable. After all, the influencer marketing industry is all about being hip.
It should also state the kind of influencers you collaborate with and what you have planned for both creators and companies.
Most crucial, obtain official permission to establish your agency to safeguard your privacy and legal rights.

Scout Influencers in Different Niches.

When you’ve finished licensing your agency, it’s time to scout influencers in various categories. The necessity for creators in many businesses arises from the requirement to cater to numerous brands. Most brands will automatically favor creators in their target markets.

For example, if a sports brand approaches you, they will prefer to partner with a fitness or sports influencer. Fortunately, TikTok’s influencer search tools allow you to find influencers on various topics. Take, for example, the influence grid.

The tool allows you to search for different performers based on their country, topic, specialty, engagement rate, number of followers, average video views, etc. TikTok Creator Marketplace, an in-app tool, is also an excellent location to look for relevant makers. Finally, you could wish to create a list of influencers on your website that includes their niche.
Here’s an example from a website for influencers:

Initially, you may not be able to locate superstars and A-list influencers. Begin by engaging with micro-influencers to help them develop their careers and go viral on TikTok.
You can expand your reach by adding more creators to your network as you get more experience and develop successful careers.

Expand Your Team.

You have no motive to do everything yourself.
If you believe that reaching out to brands and creators can help you build your plan more efficiently, employ someone to do it for you.
Numerous tasks are to be completed, including website design, Tiktok content generation, legal document management, etc. This necessitates hiring a manager, accountant, marketing professionals, and web developer.
Don’t be afraid to hire the best potential candidates for suitable positions. Building and growing a successful business requires a strong team.

Diversify Your Influencer Platforms.

You are not restricted to a single platform is one of the most tempting advantages of developing a successful digital marketing agency. Influencer marketing initiatives work similarly to TikTok in terms of social media marketing. Among other social media platforms, this includes Instagram, Snapchat, and YouTube.
Influencers promote brands and products, and influencers promote brands. Naturally, your responsibilities as a TikTok consultant will stay essentially identical.
You’ll also notice that most TikTok influencers are already on other social media platforms.
You may hire TikTok influencers to promote products on other platforms once you’ve formed a group. This will assist you in diversifying and expanding your money stream.
And you’ll see that all of the top influencer marketing organizations promote their influencer network on TikTok, YouTube, Snapchat, Instagram, and other platforms.
Fanbytes, one of the most well-known influencer marketing organizations, provides an example:

5. Sell Your Products on TikTok.

Create indirect tik to adverts that offer stuff or other products on the network to make money from your this channel. It’s a self-sustaining income model akin to establishing an influencer agency. Bringing your items to TikTok involves reaching out to a diverse audience, primarily Gen Z and millennials. These generations have a total purchasing power of roughly $150 billion in the United States alone. This is a huge opportunity to seize. First, you must get as many people as possible to see your products. TikTok’s Hashtag Challenge Plus is one way to do this.

The notion is similar to user-generated content, which encourages your customers to produce and share material that features your product. The sole new feature is a shoppable hashtag that allows interested shoppers to purchase the goods directly from the app. TikTok also develops a shoppable landing page for you, routed to potential purchasers after clicking on the hashtag. The hashtag will also show up on the discovery page, which will help you gain additional followers. Kroger, an American retailer, initially tried out the Hashtag Challenge.
They enlisted the help of four influencers to encourage TikTok users to post their dorm renovation films with the hashtag #TransformUrDorm.

Over 477 million video views and hundreds of thousands of UGC video compositions were generated due to the campaign. Kroger even established a shoppable brand page where consumers could learn about and buy products directly from the app. Creating a UGC campaign is more likely to generate trust in your target audience than traditional advertisements, leading to them purchasing your goods.

You can also include a link to your eCommerce website in your bio if you have one. You can even make your goods and sell them to your loyal fans if you don’t have a specific product to sell. T-shirts, mugs, sweaters, and other items are all acceptable. The concept can be highly effective, particularly if you already have a sizable following on the site.
You won’t have to worry about designing, manufacturing, resourcing, or shipping with TikTok’s future partnership with Teespring.

Teespring’s partnership will allow your viewers to purchase your items directly from the TikTok app. If you wish to sell your items on TikTok until then, you can use one of several different print-on-demand (POD) platforms on the internet. If you want to sell your stuff, here are some POD platforms to consider:

  • ShopBase
  • Printful
  • Oberlo

These platforms handle drop shipping, printing, manufacturing, and other stages of the process.

6. Grow And Sell TikTok Accounts.

It’s not a new approach to making money by selling social network profiles. Many individuals do this on YouTube, Instagram, Twitter, and Snapchat. You’ll need to build a TikTok account by collecting many TikTok followers and engaging with them regularly. Once you’ve reached a certain quantity, you can contact brands and individuals that may require a specialty profile.

I recommend focusing your account on a single theme because they are easier to sell. Brands that are hesitant to build their profile from the ground up can quickly take it over. And the takeover may go unnoticed by their viewers. For example, if you create a fashion-based profile, any fashion-related firm may be interested in purchasing it. It’s also easier to promote specialist profiles than generic profiles with regular dances and skits.

Brands and people looking for specialty profiles will automatically look for specific terms, which may lead them to your page. You may also create a website to promote your profiles and connect with potential buyers. You can also sell them on third-party sites such as Fameswap. Here are some of the TikTok profiles that are currently for sale:
Based on the number of followers, you can estimate the approximate selling price from this list. The larger your following, the more money you can make. Other than the number of followers, several factors could play. While there is no official word on this, here are some examples of what you can generate by flipping TikTok profiles:

  • 1-13k followers = ~ $100
  • 13-50k followers = ~ $100-$500
  • 50-100k = ~ $500-$1000
  • 100-500k = ~ $1k-5k
  • 500k-1M+ = ~ $1k-30k

7. Launch Your Music or Artist Career.

TikTok is the place to be if you want to exhibit your talent and capture the attention of a reputable talent agency. The social media platform can serve as a springboard to worldwide fame and recognition. Consider Addison Rae. She’s done well on all other platforms, even better than TikTok, and is now a household name in the United States. The influencer was also recently invited by Jimmy Fallon, a well-known talk show host, and has her own Netflix show.

Not only that, but her freshly released song was ranked #10 on Shopify’s New Music Friday and Pop Rising lists. And according to a recent Forbes estimate, she earns somewhere near $5 million each year. She’s not the only one.

TikTok is responsible for several teen success stories, like Addison’s. The exponential growth potential of social media platforms like TikTok is fantastic. TikTok allows you to start whatever career you choose. You can demonstrate your culinary or baking skills, singing abilities, acting abilities, comedic genius, and more.

Your content could be noticed by a producer or someone else similarly influential, leading to a life-changing opportunity. And getting seen by someone influential isn’t even necessary. Without being scouted by an agency, you can just become renowned and begin making money on your own.

Begin with being viral on TikTok, then move on to other sites such as YouTube and Instagram. You can then start distributing your material through numerous channels, expanding your audience and revenue sources even further. You already have three critical elements to becoming a well-known artist: a relevant audience, digital publication venues, and a consistent money stream.

How to Grow Your TikTok Profile?

The first step to making a lot of money on this social mediais to get viral on the platform.
Regardless of which monetization model you choose (save for starting your influencer agency), you must first build your audience. The more people that see your video, the more money you can make.
Here’s a basic rundown of how to go viral:

  • Embrace Trending Hashtags – By incorporating trending hashtags into your content, you can reach millions of people worldwide.
  • Work with a well-known Tiktok creator – Get noticed by teaming with a prominent Tiktok creator and then delivering high-quality material to keep people engaged. Dixie D’Amelio, one of today’s most popular influencers, began her career due to her viral sister Charli D’Amelio.
  • Maintain Consistency – When your content aligns with your followers’ interests, they will begin to follow you. However, if you change the theme of your post in the middle, they will unfollow you.
  • Focus on Video Quality – You only have 60 seconds to connect with your audience and captivate their attention through video, so you can’t afford to cut corners. To make high-quality TikTok videos, consider using the best video editing software.
  • Use Viral Background Music – TikTok is responsible for several songs becoming viral. Some of those films with viral tunes are then shared on other platforms, such as a YouTube channel or even multiple Instagram accounts. As a result, viral music in your videos will undoubtedly reach a larger audience than in-app audios.
  • Create Video Tutorials — While many tiktokers are gaining popularity with amusing skits and short films with lip-sync, you may stand out by offering something more useful with tutorial videos. You may demonstrate how the TikTok algorithm works to your audience if you’re a techie. It might also be an easy hairstyle tutorial.

Try these strategies if you want to use this social media to become a full-time creative and earn real money on the platform.

The Importance Of Being Authentic

Even if Tiktok has a lot of revenue options, it makes sense to be genuine and maintain a long-term relationship with your audience. You can’t generate money on this unless you have a large audience that cares about you.

This entails commenting on their videos, sending hearts, following them back, and remaining active on TikTok daily. Authenticity isn’t just crucial for becoming a successful TikTok maker. It’s also a method to make money on the site because big businesses and marketers prefer to support creators with many interactions (likes and comments) on their videos.

As a result, your content must be something that people want to watch – whether it’s a training video, a lip-sync video or a dance video – and you must establish an organic relationship with your audience if you want them to engage more frequently.

Furthermore, being genuine distinguishes you from other active users but also aids influencers in developing more personal interactions with their viewers. Of course, brands want to deal with influencers since they can better relate to customers. It all comes down to the necessity of participation in the end.


TikTok is the most popular social media platform right now, and everyone who wants to be famous is using it. The millennial-favorite software for short-form video sharing allows you to show off your talents to the rest of the world.

The platform’s success tales appear to be where ordinary people may become overnight celebrities. Yours might be the platform’s next big success story. All you have to do is follow the procedures, and you’ll be able to get your hands on all of the cash.