Are you looking to break into a subject that will allow you to use your computer and marketing skills well? If that’s the case, you might wish to look for entry-level digital marketing positions. Let us discuss Ways to Get Entry-Level Digital Marketing Jobs in 2023.
Digital marketing skills are among the most in-demand skillsets for marketing and creative professionals this year, according to Robert Half’s 2018 Salary Guide. Many businesses are altering their marketing strategies to provide customers with smooth, engaging digital experiences. So, they’ll need more skills in digital marketing to help them plan, carry out, and evaluate their projects.
In a candidate-friendly environment, competition for digital marketing positions, including entry-level positions, can be fierce, particularly if you want to work for a well-known agency or company. Whether you’re a recent graduate or a seasoned professional looking for a change, the following advice can help you succeed in your search for digital marketing jobs:
What is Digital Marketing at Work?
Marketing is known as promoting or advertising a brand or product with a specific purpose.
The purpose is to generate awareness of a product or service or persuade customers to buy something. When we think of marketing, we often think of old-fashioned methods that have existed for a long time. This could include commercials on television, print ads, and billboards. Digital marketing refers to the same goals and initiatives as traditional marketing but is carried out exclusively through electronic devices like phones and computers.
Paid display ads, paid search ads, social media, and search engine optimization are a few examples (of SEO). A digital marketing specialist answers an obvious need in an increasingly computerized environment. Over the next ten years, the field is predicted to double. Companies are hiring unprecedentedly for digital marketing jobs to cater to this.
What Does “Entry Level” Really Mean?
An entry-level listing usually suggests that a company recruits candidates with little experience or training.
“Entry-level” is a term used for many jobs, but it is unclear. Some companies may have stricter requirements for entry-level employees, like a college degree or a basic understanding of the industry. Even if it’s an unpaid internship or voluntary employment, others may want some experience. Remember that “entry-level” is sometimes used loosely when applying for entry-level roles.
Make sure to read the job description’s tiny print to determine if there are any prerequisites.
What Is the Entry-Level Average Salary in Digital Marketing?
For individuals just beginning out in the profession of digital marketing, the average pay is between $45,000 and $55,000. However, because job titles vary widely, this amount could be higher or lower depending on the firm, region, and specific function you take on.
What Are Some Entry-Level Digital Marketing Job Titles?
Here is a look at several of the most prominent entry-level positions for digital marketers and more details about what you can expect.
1. Internet Marketer
Digital marketing is when online marketing platforms are used as part of a more extensive campaign. Paid advertising, organic traffic, and social media are ways businesses reach customers.
The Role of the Digital Marketer
A digital marketer’s job description usually includes overarching campaign outreach techniques. SEO, SEM (search engine marketing), email, social media, and display ads are all part of the work. The campaign’s planning and implementation are the responsibility of a digital marketing associate.
They must know the critical metrics and key performance indicators (KPIs) that show whether a campaign is successful. To maximize return on investment, adjustments are frequently required (ROI). Digital marketers should also promote a solid social media strategy to help campaign plans be more complete.
Salary for Digital Marketing on Average
An entry-level digital marketer can expect to earn around $42,000 per year. It rises to a wage of almost $58,000 for long-term employees.
2. Strategist for Content
The creation of “content-based deliverables” is a content strategy. Content marketing can increase a company’s or offering’s online presence. Content is typically supplied to clients in digital marketing blog posts, videos, or audio files.
The Role of the Content Strategist
A content strategist is responsible for developing, designing, editing, and implementing client-friendly content marketing strategies.
The idea is to make entertaining content that aligns with a company’s goals and values. Web content helps bring people to a website and encourages them to do something specific. It could be as simple as providing their email address or, more critically, such as making a purchase.
Content marketing could be essential for building and keeping a brand’s identity and building client trust and credibility.
Salary of a Content Strategist
A content strategist’s typical income is around $63,500, though it may be lower for those starting in an entry-level role.
3. Search Engine Optimization Strategist
SEO is important for online businesses because it helps them be more visible and attract more people to their websites. Search engine optimization (SEO) refers to how search engines process and index your website on their servers. In other words, SEO helps search engines like Google find out what your website or page is about.
The SEO Strategist’s Role
To help their company appear in searches and reach more people online, an SEO strategist must be well-versed in all elements of search engine optimization.
Improving SEO is analyzing data, researching keywords, and setting up and using technical tools on the page. SEO strategists use web traffic metrics like Google Analytics to help them make decisions and develop ways to optimize websites.
They should be able to do regular content, and annual website audits to determine what a company’s website does well and what it could do better.
Salary of an SEO Strategist
According to Glassdoor, an SEO strategist can earn $75,000 per year.
Manager of Social Media
In today’s business world, having a solid social media presence is essential. Organizations can use social media to get their names out there, promote their products, and get to know their customers better.
The Role of the Social Media Manager
The person monitoring an organization’s social media marketing footprint is a “social media manager.”
A social media specialist represents the company on different social media platforms, creates a voice for the company, and builds a clear brand identity. In addition to writing exciting pieces, they respond to comments, answer questions, and carry out specific requests.
Based on their unique contacts and responses, a social media coordinator or manager can provide essential guidance that statistical statistics may not reflect.
Salary of an Average Social Media Manager
A social media manager may expect an average yearly salary of $53,000 (per payscale), plus bonuses and commissions.
5. Marketing Director
Every marketing campaign has multiple facets that necessitate careful planning, funding, and intelligent implementation—the marketing manager steps in at this point.
The Role of the Marketing Manager
As a marketing manager, you are estimating budgets and allocating funds. You must be able to spot problems and figure out how to fix them. You must also be able to evaluate the success and failure of a campaign.
You also need good communication skills to share information between departments and higher-ups. An essential part of marketing management is planning, testing, fixing, and analyzing campaigns.
The Average Marketing Manager Salary
When they first start, marketing managers in the United States make an average of $68,000 annually, although there is plenty of room for growth.
Some estimates for experienced marketing managers are as high as $88,000.
Advertisement Campaign Manager
Paid marketing methods that attract traffic to a company’s website to get them to take a specific action, such as entering an email address, filling out a survey, or making a purchase, are known as ad campaigns.
The Role of the Ad Campaign Manager
An ad campaign manager is in charge of making sponsored ads and running marketing campaigns. They’ll closely monitor the findings using various tests and technologies like Google Analytics to help them make data-driven decisions.
Finally, ad campaign managers develop attractive sponsored tactics to reach new clients while advertising the company positively and appealingly. Paid marketing methods are an essential part of every digital marketing effort.
Salary of an average ad campaign manager
Salary levels differ significantly. That is just starting can earn around $55,000 per year, while those with more expertise earn about $76,000 per year.
7. Analytics Expert
Data and analytics are becoming increasingly important in digital marketing to aid decision-making. Because of this, hiring someone who can measure and explain statistical results is essential.
The Role of the Analytics Specialist
A marketing analytics specialist will look at data sets to help with a campaign and provide much-needed statistics. Analytics can help a marketing analyst or manager prove or refute a marketing hypothesis and design or revise tactics. Having someone who can run analytics tests and present the results in a clear and actionable manner is a huge plus.
Salary of an Analytics Specialist
According to Glassdoor data, an analytics specialist can expect to make around $73,000 per year on average, with some earning as much as $107,000.
How to Qualify for Entry-Level Digital Marketing Jobs
Some fundamental skills and expertise will help you qualify for entry-level digital marketing positions:
1. Possess a Relevant Degree
Likewise, a bachelor’s degree in a related discipline is a fantastic place to start.
The following are some related fields:
- Marketing
- Advertising
- Communication
- Journalism
2. Understand the Fundamentals
If you don’t have a relevant degree, you may always teach yourself some of the essentials by enrolling in a free online course or studying online. Taking the initiative to learn about digital marketing will give you a leg up on the competition when it comes time to apply for jobs.
3. Begin with freelancing.
Trying to work freelance initially is a terrific way to learn. Many websites, such as Fiverr and Upwork, allow you to create an account and accept jobs for a nominal charge. This is not only an excellent method to gain experience and build your resume, but it may also help you decide whether or not you want to pursue a career in the field.
4. Brush Up on Your Skills
Having a unique collection of skills is always beneficial to help you stand out from the crowd. Putting your digital marketing talents to the test in your spare time is a fantastic way to improve your knowledge and abilities. Creating a new practice Starting a Google Ads account, starting a blog, or starting your online store and practicing paid ad methods and social media promotion are all examples.
5. Recognize the environment
Digital marketing campaigns for products and businesses that target customers via the internet and digital devices and platforms such as smartphones and social media are called “digital marketing.” And there are many options in the industry, such as content marketing, web design, search engine optimization (SEO), and email marketing, to name a few.
As a first step toward looking for digital marketing jobs, explore the sector to see what areas of digital marketing interest you the most (if you don’t already know). It would help if you also considered whether you’d want to work for an agency, as part of a company’s in-house marketing team, or prefer to work freelance, remotely, or on a contract basis. These are all options, and they all involve different types of effort.
Be proactive about learning.
Once you know what entry-level marketing jobs you want to apply for, you can figure out where you need to improve your skills and get more work experience to be a good candidate.
Examining job descriptions for open vacancies can be beneficial to your studies. Perhaps you have come across an ad for an entry-level web marketing professional job that piques your attention. Web copywriting is one of the mentioned job tasks. You’re a strong writer, so you’re convinced that your writing samples will impress a recruiter. However, you’ll see that this position also entails managing pay-per-click (PPC) advertisements. You lack experience in this field and have only a rudimentary understanding of it.
Online courses from sites like Udemy and Skillshare can help you quickly learn PPC principles. (Please note that some of these sites may require a fee to access their content.) Many free (and brief) courses on digital marketing basics may be found online. You could even be able to get a certificate if you complete a course. If you don’t have the necessary hands-on experience, several area universities offer certification programs to help you round out your skillset.
So, look around and see what you can come up with! Also, don’t forget to attend professional webinars or read blogs or articles written by experts in digital marketing. They can also provide valuable business knowledge.
7. Seek out real-world experiences.
Consider transitioning into the profession through an internship or apprenticeship opportunity if you know you need additional experience before applying for entry-level digital marketing positions. Real-world expertise might help you stand out when you’re looking for a job in digital marketing.
On employment sites and through your professional network, look for leads. Perhaps you know someone who owns a small business and might provide them with your skills for free? Suppose you succeed in running a successful Facebook campaign for that company. In that case, you may brag about it to a hiring manager, which could mean the difference between getting a job offer and not.
Another approach to obtaining significant experience is to work as a contract professional. It also allows you to test out several businesses as they get to know you and assess your potential. You’ll almost certainly meet managers who may be able to hire you full-time or provide a recommendation when you seek other positions.
8. Create an eye-catching digital portfolio
Most employers want candidates to exhibit a digital portfolio, even for entry-level digital marketing roles. As a result, ensure you have one on hand and that it is kept fresh.
If you did an internship or apprenticeship in digital marketing or a related field, you probably have a lot of work samples to show off. Relevant school projects are also acceptable to display if you are proud of them—or if they are your only samples. Ensure that any work you show a potential employer reflects your main competencies, industry experience, technical competence, and range.
You should be able to describe the problem you solved and the results and return on investment through the work examples you give. This is something that hiring managers will want to know. Remember that even though you worked on a project as part of a group, you can still take credit for and highlight your efforts.
9. Think about your digital footprint.
Many candidates make the comical mistake of overlooking their digital footprint when looking for entry-level digital marketing positions. Ensure that your social media profile reflects what you want employers to see. Employers may question your judgment if, for example, you have a questionable post or photo on Facebook or Instagram.
Furthermore, if you want to be a digital marketing specialist, you should spend some time polishing and promoting your brand online. This does not imply that you should create a website or begin blogging (but you could!). However, be sure that the information you publish about yourself is consistent across all major social media platforms where you have a public profile. Use these dynamic channels to show your achievements, follow industry leaders and grow your network, comment thoughtfully on essential topics, and show your creativity.
It takes time and effort to position yourself for entry-level digital marketing positions. However, if you can break into this hot area constantly developing and offering new job possibilities, your efforts will be well worth it.
10. Get Ready for Your First Digital Marketing Job Interview
You’re ready for the big leagues now that you’ve aced your digital marketing classes, helped your connections develop a web presence, and started as a freelancer. It’s time to get ready for your first interview in digital marketing. “If you don’t plan, you plan to fail,” stated Ben Franklin.
It’s all about preparation when it comes to interviews. The more at ease, you are with yourself, your background, and your new digital marketing talents, the more likely you will acquire that position. Here are some pointers to help you ace your first job interview in digital marketing: Investigate the firm in depth. To demonstrate that you’ve done your homework, you should thoroughly understand the company’s history, CEO and executive team, fundamental principles, and current financial status.
You’ll get bonus points if you research their digital marketing strategy and uncover actionable strategies to use right now. Make sure your resume is tailored to the position. Consider your résumé to be a living, breathing document. Change your main bullet points and experience to make the most of the job you’re applying for.
This isn’t deception; simply embellishing the truth makes yourself stand out. Make a list of situational questions to ask yourself. These are the typical “tell me about a time when” and “what would you do if” inquiries.
Please note them and practice them because they’re supposed to stump you. Many people get these questions wrong, but you’ll truly stand out if you nail the answers. To ensure that you exhibit your worth and are a quick thinker, use the STAR technique to express the situation, task, action, and result to a hiring manager.
Conclusion
The following advice will assist you if you’re looking for an entry-level digital marketing career in 2023. Because the area of digital marketing is constantly changing, it’s critical to keep up with the latest trends and technologies.
Furthermore, obtaining experience through internships or voluntary work can help you stand out. Not to mention, NETWORK! Get out there and meet individuals in the field, online and in person. Interact with your peers and mentors.
These steps can help you land your dream entry-level digital marketing job.
