Individuals and brands are shifting their business decisions to social media, with 3.5 billion active users. This post will show you how to get more people to follow you on Instagram this year. Instagram is one of the most popular social media sites.

Facebook and YouTube are the most popular social networking platforms on the planet, with 1.9 billion and 2.4 billion users. With 1 billion monthly active users, Instagram is catching up.

Grow Your Instagram & Followers with 10 Proven Ways.

1. Improve Your Instagram Account

One of the most critical measures before figuring out how to increase Instagram followers is to ensure that your account is adequately optimized. Consider your Instagram bio to be the “homepage” of your account.

How would consumers know the account belongs to your brand if it doesn’t include a bio, image captions, a correct username, or a profile image? Although it may seem self-evident, your Instagram bio and vision serve as the cornerstones of your business identification. Because the link in your bio is the only way to send Instagram traffic to your website, optimizing your account is critical.

If you’re not sure where to connect, try marketing or product pages related to your Instagram account’s unique keywords, hashtags, or campaigns. It’s OK to link to your homepage, but why not give consumers a seamless transition from your bio to your website? Because of this, “link in bio” posts and IG landing pages with relevant links to the last few pieces of content on a brand’s feed have become more popular.

Keep your username as near your genuine brand name as feasible to make it search-friendly. If your company name is lengthy, shorten it to something your target audience will remember. Don’t use digits or special characters in your username, and try to keep it consistent with your other social networking names.

Creating and following an Instagram marketing strategy is the best way to enhance your account. To get started, download our free guide.

Maintain A Consistent Content Calendar

When trying to gain Instagram followers, the worst thing you can do is post content at odd, haphazard times. You don’t want to make users forget why they followed you in the first place if you were lucky enough to get them to follow you in the first place.

Maintain a consistent posting schedule to combat this. Brands should publish a few times per day to avoid spam, but whatever your rhythm is, stick to it. Approximately 200 million Instagram users log on every day, so try posting a few times throughout the day to reach a bigger audience.

In reality, our research into the best times to post on Instagram pinpoints the ideal times to publish for a variety of industries, or you may follow our research into the best times for all topic areas below:

Sticking to a schedule can help you give your followers a consistent experience and keep them informed about your company. But if you’re worried about remembering to publish at these different times of the day, Sprout’s scheduling and optimal times features can help—read on for more information.

3. Schedule Instagram Posts Ahead of Time

While the Instagram algorithm has been modified to show people more of what they like, publishing at the appropriate times can still increase overall interaction on your photos, giving them more visibility.

According to Sprout Social, there’s a lot your brand can do to increase visibility, and scheduling Instagram content is now one of them. We can assist your brand with scheduling content simply using our newest tools.

Your entire team will be able to see campaigns and timetables more efficiently if you schedule material ahead of time. It’s always a good idea to plan ahead of time, and with our Instagram scheduling tools, you can target your audience while still maintaining a steady stream of material. You can also use Sprout’s revolutionary ViralPost feature to automate the process. ViralPost uses an algorithm to look at your account’s history of interactions and figure out when the best times are for you to post.

Sprout Social can help you perfect your Instagram content strategy. In addition to scheduling a complete picture of your Instagram content calendar, Sprout gives you even more ways to improve your brand’s Instagram feed. Use our Asset Library to share IG-approved visuals with your team, or try out our grid preview option to ensure every piece of your presence is consistent with your brand design. With a 30-day free trial of Sprout, you can get a first-hand look at these and more features.

4. Get Partners And Brand Advocates To Post Your Content

It’s critical to understand the significance of your audience when learning how to obtain more Instagram followers. The more followers you gain (organically), the more buyers and potential customers you’ll attract.

Getting in front of them and being there is the best approach to getting them to follow you. It’s vital to stay active on your own and others’ Instagram accounts. Consider sponsoring user-generated content to put your business in front of customers’ feeds. You may also host Instagram contests to spread the word about your brand to a broader audience. These things show that your supporters care enough about your content to share it or create user-generated content (UGC).

Another option is to promote your handle to a much broader audience. Work with more significant Instagram accounts in your business, like those of well-known people in your field, to get their followers interested in your content.

Just make sure you’re giving something worthwhile in return. You don’t want to come across as being too pushy. To grow your Instagram audience, look for marketing alliances and co-marketing arrangements with other businesses.

5th.Beware of Fake Instagram Followers

There’s a big difference between an Instagram account with fake followers and one with real ones. It might be tempting to buy Instagram followers, but the bad things that can happen outweigh the good when followers grow naturally.

Fake Instagram followers are more likely to:

  • Deceive new followers: If users see an inactive Instagram feed with tens of thousands of followers, the account’s trust will be lowered. Do not deceive others into following you. Improve engagement through establishing trust and long-term relationships.
  • Have no return on investment: Buying followers may be a more convenient option, but your newly acquired bot or unmanned followers will not purchase anything. People appreciate what you’re publishing or your company in general, so they follow brands on Instagram for a reason. These are genuine spenders who add monetary value to your company.
  • It creates little to no buzz. How many of your 10,000 phony followers will comment, like, and share your content? Instagram will most likely clean up these bot or false accounts, erase them, and make your posts look like engagement graveyards.

Your Instagram posts can be shared, liked, commented on, and engaged with by real people. Furthermore, many users appreciate it when someone on the other end responds.

6. Promote Your Instagram Account Everywhere

How will people find it if you don’t advertise your Instagram account? Make sure that your Instagram account is linked to your website and other social media sites.

One of the most effective ways to be discovered is to increase exposure and awareness. If you want to increase your Instagram followers, make it clear where they can find you. You might include social media buttons on your website and blog to encourage people to share your content on social media and let them know where they can find you on Instagram.

Cross-promotion throughout your social media platforms is another excellent option. The Museum of Modern Art uses Twitter to promote its Instagram account regularly. You can easily direct people to your Instagram account using your other social media accounts.

Make sure you’re not just asking for a follow, though. Instead, attempt to promote original material on Instagram so that people will want to follow you there. Now that Instagram has added many new contents and video features like Stories, IGTV, and Reels, you have a great chance to grow your following by posting your content.

7. Post Content That Your Followers Want

While learning what content your followers like to see is easier said than done, it’s a good idea to do so. On Instagram, you’ll immediately notice that some posts perform better than others. This is why testing is crucial.

The tiniest detail, whether filters, captions, content types, or post times, may make the difference. Keep an eye on new Instagram trends to ensure you publish popular content. Your brand should invest in Instagram analytics tools to take your analysis to the next level. This will make tracking, benchmarking, and analyzing Instagram content easier across accounts. Analyze alternative filters, captions, and more to find what works best with your audience and be confident in your content strategy. If you’re not sure where to begin, look to your competitors.

While you shouldn’t explicitly mimic your competitors, keeping track of their actions is a good idea that gets people to interact. A slight competitive analysis can help you a lot. With our Instagram competitors analysis, you may look at what’s working for other brands in your industry.

8. Begin the Conversation

The conversation is one of the most effective strategies to get consumers aware of your Instagram account. According to the 2020 Sprout Social Index, consumers prefer visual-first materials such as photographs (68%) and videos (50%), but only 30% prefer text posts. Instagram is an excellent choice for this kind of audience because it has interesting photos and captions that can be as interesting if you learn how to write good Instagram captions.

People are still using social media as a point of contact for brands, whether for quick inquiries and chats, significant customer service issues, or appreciation for their favourite brands and goods. It would help if you also were supportive and communicative on Instagram for your business.

Try to answer as many questions or comments as possible because it could be the difference between gaining a new customer, gaining a new following, or developing your relationship with your audience. According to our Index study, 89 per cent of consumers will buy from a company after following them on social media. Thus, capturing the attention and loyalty required to convert a visitor to your profile into a follower is critical.

9. Look for Hashtags That Convert

Hashtags are one of the most tried-and-true techniques to gain Instagram followers. For years, hashtags have been an essential tool for finding and expanding our social reach. As a marketer, you want to grow your audience by collecting followers, and hashtags help you do that.

To begin with, look for hashtags that aren’t overly popular. According to the Social Media Examiner, this notion is supported because the hashtag #love has over 184 million photographs. It’s not simple to stand out in millions of photos and videos on Instagram.

It would help choose hashtags that your target audience is more likely to use. These folks are more likely to follow your account if a relevant connection is created. One way to combine postings around hyper-relevant content for your business and campaigns is to use unique, branded hashtags.

10. Make Your Instagram Fans Happy

Last but not least, if you make your Instagram followers pleased, you will witness an increase in your audience. Put the suggestions we’ve given you for brainstorming and scheduling content into practice in a way that feels authentic to your brand identity. Put another way, don’t come out as desperate, sales-driven, or robotic.

For many accounts, this entails throwing in posts that are genuinely intended to make followers smile and strengthen client relationships. Remember to provide content to your followers on your feed as if they were friends; this might include posting memes, inspiring content, or just re-sharing intriguing photographs or artwork (all properly acknowledged, of course) that can give your followers a mental boost throughout the day.


This year, there are a variety of strategies to expand your Instagram presence. Consider the style and overall appearance of your profile, and ensure that you publish regularly and that the content you share is helpful to your fans. Use Instagram hashtags and geotagging to expand your audience.

Make it easy for others to find you and see your primary interests and themes relevant to your branding. On social media, collaborate with other influencers and brands. Other accounts can increase your visibility through shoutouts, promotions, and giveaways.

If you use a couple of these tips to develop your Instagram account this year, you will earn more followers. Did we overlook any Instagram growth strategies? Please let us know in the comments section.