Facebook’s humble beginnings traced back to college dorm rooms, but the company has come a long way since those days. According to data collected by Facebook, Facebook users spend an average of forty minutes daily on the platform. How to Sell on Facebook – Ultimate Guide for 2023.

In addition, even though most users aged 25 and younger are leaving the platform, many users aged 55 and older sign up for it daily. This results in a massive pool of prospective clients for companies that sell their products or services via Facebook. Consumers are shopping online more and more on different platforms. This has led to omnichannel shopping becoming increasingly popular among consumers.

You can begin generating your first sales or significantly expand your existing e-commerce businesses if you successfully acquire the knowledge necessary to sell on Facebook. If you can’t learn these things, you won’t be able to sell on Facebook.

How Do Facebook Shops Work?

Facebook Shops is an additional feature currently rolling out to make already-existing Facebook Page shops more shoppable. Facebook’s goal with this rollout is to make it easier for users to purchase products from Facebook Pages that already exist.

Facebook Shops will provide your online store with a “storefront,” enabling you to style it to look more like your own website than a Facebook page would typically. This will allow you to attract more customers and increase sales. In contrast to Facebook Page Shops, customers do not need to leave Facebook to access the company website to complete their purchases on Facebook Stores. HIt’slikely that many people will keep using Facebook as a platform for browsing, and then they’ll come to the site to make purchases. The equivalent function made available on Instagram as well shortly.

What You Need to Use Facebook Shops

It is essential to remember that the Facebook Shops feature is starting to roll out to users. This is why it is necessary to keep this in mind. Facebook contacts you regarding the matter if they something ready to add to your store.

To be competitive, you will need to establish a storefront on Facebook, which you can do by creating a page. Let’s quickly go over these, as we know that we have used a few terms that are quiteprettylar up to this point (we will blame Facebook for their rather unoriginal names).

You can do your shopping on the Facebook page. A feature on Facebook already allows you to display your wares on the business page you created for Facebook. When a customer clicks on an item on your website and decides to buy it, they can go to the checkout page.

Existing Facebook Page shops can now have their storefronts thanks to a new feature called Facebook Shops. This makes shopping easier for customers, and if they want, they can finish their purchase without ever leaving Facebook.

How to Set Up Facebook Shops

Once you have obtained permission from Facebook to set up Facebook Shops, the following instructions will walk you through the process. If you already have a shop on your Facebook page, that’s fantastic! If not, there’s no need to worry; we’ll discuss how to set that up properly in the following section.

How to Enable Facebook Shops in 3 Steps:

  1. Set up an account with Facebook’s Commerce Manager.
  1. Create a collection
  1. Customize your storefront.
  1. Publish your store.

Let take a look at precisely what’ involved in each step:

1. Set up an account with Facebook’s Commerce Manager

If you don’t already have an account with the Commerce Manager, the following will walk you through the steps of creating one if you don’t already have one.

If you navigate to the Facebook Commerce Manager, you should see a screen that resembles the following: Select the blue button labeled “Start Selling.” You then presented with this choice:

Click “Get Started for Facebook” on the navigation menu on the left to create a Facebook Shop. We will discuss using an e-commerce platform later on in this lesson. You’ll then brought to a summary of the requirements for Facebook Shops, which looks like this:

Because the rollout of Facebook Shops is beginning in the United States, you will need bank details and tax information for the United States. Readers outside the US should not lose hope because Facebook Shops will soon be available to you. In the meantime, you can set up a primary shop through your Facebook Page by skipping to the next section below.

If you click the Next button, you will proceed to the next screen, which is as follows:

Select the “Set Up” option for your company information to get started. After that, you will be led step-by-step through choosing a name for your store, connecting your Commerce Manager to an existing page (or making a new one), and ensuring you have an account with the Business Manager.

We won’t go through each of these steps here because Facebook does an excellent job of guiding you through the process of adding products and payment details to your account. As long as you follow this guidance, you shouldn’t go too far wrong!

2. Make a grouping

If you want to get the most out of Facebook Shops, your products organized into “collections” groups of similar items. To start, you only need to log in to your Commerce Manager and choose the “Create Collection” option.

You will need to add the following to each collection:

  1. A name for the collection This can be as long as 20 characters, and you can even include emojis if you want to add a dash of extra fun.
  1. A description of the collection you have 200 characters at your disposal for this, so make every one of them count! Help is at hand in the form of a guide that will walk you through the process of writing excellent product descriptions.
  1. Cover media. In addition to images of the individual products that make up the collection, you will need an idea that can act as the “cover” for the group. This should be at a ratio of 4:3, and the size should be 1080 x 810 pixels.

When you done, you add more collections by selecting the Create Another Collection button or proceeding to the next stage, personalizing your storefront.

3. Personalize your storefront

This is where Facebook Shops truly shines as a shopping platform! You can customize your shop to appear less like Facebook and more like “you,” the business owner. If you aren’t already there, navigate back to the Commerce Manager so that you can make any necessary customizations to your online store before publishing it. To make changes to a shop, go to Shops and select the shop you want to change (if you have more than one). To edit, click the button.

Within your selected store, you will find the following tabs:

  1. The layout the site section where you decide which collections to highlight as featured and where carousels of other groups added.
  1. Style is where you can adjust the storefront’s colors, button sizes, and text to make it consistent with your company’s branding.

4. Make your shop public.

Use the Shop Preview to get an idea of how your page will turn out, and when you satisfied with how everything looks, click the Publish button. After that, Facebook review and approve your collections within twenty-four hours; you choose whether you would like them to go live in stages as they approved or all at once.

How to Sell on Facebook Using Shopify

There are currently online stores for many businesses. Others consider which e-commerce platform would be best for getting their business off the ground.

No matter what category you fall into, you should at least consider the possibility of linking your e-commerce platform to Facebook. The most popular e-commerce platforms have automated solutions for selling on Facebook, including options for syncing your products, configuring payments, and setting up advertisements directly in your platform dashboard. This allows you to sell your wares more efficiently.

No matter what e-commerce platform you use (Shopify, WooCommerce, BigCommerce, or Volusion), we recommend checking out your dashboard and learning the steps for setting up the Facebook Shop connection.

Because we are aware that the following platforms offer the functionality necessary to sell on Facebook, because we believe each quality system ranks among the best, we will cover how to do so in this article.

  • Shopify
  • BigCommerce
  • Squarespace

Shopify will serve as our first example. We recommend Shopify quite a bit on this website, and there is a good reason. It gives you a wide range of apps, a simple dashboard for keeping track of sales, and reliable themes for designing your store.

In addition to all of those advantages, Shopify provides a direct connection to Facebook, complete with buttons and step-by-step instructions to help you navigate the platform and make the most of its features.

You are free to go through that process on your own, but if you find that you need some assistance, the following is a guide on how to sell things on Facebook using Shopify:

  1. Start by logging into the dashboard of your Shopify account.
    Select the Sales Channels tab and click the “+” button to add a new sales channel.
  1. This module provides access to a list of possible distribution channels for sales. You are free to add any media you would like to use. In this regard, we will choose the sales channel provided by Facebook.
  1. The Facebook Shop tab found in its new location under the Sales Channel tab. You might come across additional channels, such as the company’s official online store or Amazon. If you not  redirected, choose the Facebook Shop channel to continue shopping.
  1. Before you continue, you can read through Facebook’s terms and conditions first. Clicking on the button that says “Connect Account” is your only other choice in this regard.
  1. A pop-up window will appear to take you to your profile on Facebook. Either create a new account for yourself on Facebook or log in if you already have one.
    At this point, you must confirm that you would like to proceed with your account. To make use of the integration, this is necessary. You will start by selecting the personal statement you want to use. After that, you  prompted to link your business account.
  1. A list containing all of your Facebook pages will appear. You only need to click the Next button after selecting one of the options to check off.
  1. The following section will explain what Shopify can do with your personal information. It informs you that Shopify can take control of your company’s page on the website. However, you must have this information to configure your automated posting and product syncing. This does not imply that they will post on the page.
    Simply hit the Done button to finish.
  1. Shopify has successfully connected you to your Facebook account. Select the OK button on the toolbar to exit out of the window.
  1. This will take you back to the dashboard of your Shopify account. It needs to display a dropdown menu with all of the linked pages. Make your selection from the one you just linked to. Choose the button labeled “Connect Page.”
  1. After reading the terms and conditions, you can continue by clicking the button that says “Accept Terms.”
  1. Usually, Facebook will take up to two full days to review your store. In my experience, it usually takes no more than a few minutes at the most. However, the timing might differ depending on your store, the products you sell, and how quickly the acceptance system operates.
  1. The review took approximately five minutes to complete for this tutorial. You refresh the page to check whether or not you accepted.
    After that, select the Publishing link from the drop-down menu.
  1. When you use Shopify to sell products on Facebook, those products automatically  uploaded to your Facebook shop. This is one of the many benefits of using Shopify.
    The Shop tab added to your Facebook page when you connect your Shopify store, and you notice that any existing products in your online store will also  added to your Facebook Shop.
    Take, for example, the fact that two of my products already exist.
  1. If you do not see the Shop tab, you can enable it in the Settings menu of your Facebook account.
    You’ll find a list of your products and their specific issues if you navigate to the Publishing tab in Shopify. Remember that all products that tested thoroughly and found to be problem-free uploaded to Facebook.
    Most problems come from too long titles, items that not shipped, or a lack of pictures.
  1. It is essential to use the collections area to properly organize your products and make it simpler for Facebook users to navigate through your inventory. You can reorganize the collections on the Publishing page, but in Shopify, you will need to make any edits to the products or supplies. Send selected groups to your Facebook shop, like the collections you want to send, and click the Publish button.
  1. Last but not least, what steps should you take if you discover that a product is not being uploaded to Facebook?
    There is a good chance that the product or collection of products is not scheduled to be published on Facebook.
    Navigate to the product in question, then click the Manage button on the product’s page.
  1. The Facebook Shop channel must be checked for the availability of that product. The same approach is taken with the collections. You should also ensure that your products are listed on the appropriate channels, such as your online store and Amazon.com.

How to Sell on Facebook Using BigCommerce

BigCommerce is yet another well-known and widely used e-commerce platform that typically does not require any introduction. It functions similarly to Shopify and has what I’d consider an even more user-friendly interface for configuring your Facebook Shop. The procedure presented in the form of a step-by-step guide, during which you asked about essential particulars such as shipping and returns, which Shopify does not do. Because of this, you won’t to worry about anything because everything taken care of right away.

Create a new account on BigCommerce, or enter your login information to get to the version you already have.

Locate the tab labeled “Channel Manager” on the dashboard.

  1. Select Facebook.

You also can configure other channels, such as Instagram, Pinterest, and Amazon. A new page loaded. To connect to Facebook, click the button labeled “Connect.”

  1. BigCommerce, much like Shopify before it, prompts you to connect with your personal Facebook account in the beginning. This is perfectly typical behavior. The process of pulling information about your business pages required. Consequently, you should select the option to continue with your account.
  1. After that integration is complete, you brought back to the dashboard of Bigcommerce.
    Select from the dropdown list that corresponds to your Facebook Page to get started. You can also connect a Business Manager account, which is essential for running ads and collecting payments through your Facebook account. You can do both of these things by connecting a Business Manager account. Once that finished, you move on by clicking the Next button.
  1. In the following section, you asked for particulars about your store, such as the address, phone number, and email address at which you  reached regarding your company.
    Since tax information required, this tells us that stores located outside of the United States cannot use this instant integration. A social security number required for purchases made at US stores.
    To continue, select the Next button.
  1. The Shipping page asks you to specify the different kinds of shipping options available to prospective customers. This shouldn’t be different from your online store’s shipping options for customers.
    You can select the regular, the expedited, or the rush shipping (or any combination of the three). After that, you asked for more information, like when you think the item  delivered and if there will be a charge.
    Next, select the available days for your exchange or refund policy. They have reiterated that an email address for customer service is required. After you have finished all of that, you can move on by clicking the Next button.
  1. BigCommerce requires that you agree to Facebook’s terms and conditions before it will let you set up your return policy or shipping options. We strongly suggest, at the very least, skimming through these, as some people aren’t aware that Facebook uses information regarding its vendors and customers.
    Simply click the “Accept Terms” button.
  1. The following step is the configuration of your payment method. To edit the payments, click the button labeled “Edit.” This guides you through a few pages in which you are required to type in your personal information, including your bank account number and social security number. Because of this, the payments are deposited straight into the bank account that you specify.
    After you have finished managing payments, proceed by clicking the Next button.
  1. Only through category mapping is it possible to connect to Facebook. This is necessary for Facebook’s taxes, ranking, and indexing functions. Because there are thousands of categories to choose from, it is essential to be as specific as possible. For example, navigating through the Photography category eventually brought me to subcategories containing individual products such as optics and lighting. Because of this, it helps to be specific because that makes it more likely that people will find your products.
    When you are finished with that, click the Next button.
  1. And that about wraps it up! Simply send all of BigCommerce’s products over to your Facebook shop by clicking the Export button. You  click the Finish button when you  finished with the process.
    The result is quite comparable to what you would see if you use Shopify. A ” Shop ” tab automatically generated on your Facebook page. After that, you’ll be able to arrange your collections in BigCommerce to control how they look on Facebook. Also, there are many ways to set up the software to remove and add products as you go.
    At long last, it is now possible to place advertisements directly through the dashboards of BigCommerce and Shopify. It’s beneficial to know that the dashboard of your eCommerce platform lets you manage both your purchases and your ads.

How to Sell on Facebook Using Squarespace

Another well-liked platform, Squarespace, allows users to produce a website rapidly and integrate an online store into it. In contrast to Shopify and BigCommerce, Squarespace  initially designed for nothing more than the creation of basic websites. So, it doesn’t have all the tools for online shopping that you would expect to find in the other choices.

On the other hand, Squarespace has respectable functionality in commerce. The best thing about Squarespace is that it excels above all others in its user interface. Creating products, linking them to your Facebook account, and exporting details to post them on Facebook are simple.

And that is a barrier that could prevent some individuals from using Squarespace. You can link to your Facebook Business Page through Squarespace, but the platform does not offer a feature that allows you to sync products with your Facebook Shop. To summarize, it is still possible to set up a shop on Facebook. However, the products  added by hand or by exporting the relevant information from Squarespace and then importing it to Facebook.

Here’s what you should know:

  1. You can either sign up for a new account on Squarespace or your existing account. Select the Settings tab by clicking on it. To move forward with the process, select the Connected Accounts tab. Simply connect your account by clicking the button.
  1. Squarespace has many advantages. You can link to virtually all the most popular social networks, which is one of the benefits. On the other hand, this typically just means that you will be able to publish to your various social media accounts automatically. You’ll need to select the Facebook icon from the menu to continue.
  1. You will need to connect with your personal Facebook page, as is the case with most other e-commerce platforms. After that, you need to click the Continue button.
  1. Choose the Facebook business page you want to link to before heading back to Squarespace. I’ll use the example page I made for the Holiday Hut to demonstrate how to complete the task.
    To proceed, select the Next button.
  1. In the following window, you will see a popup that explains what Squarespace can do with your pages. This usually means that you can now automatically post to Facebook without jumping through the necessary hoops.
    Simply hit the Done button to finish.
  1. As soon as you have returned to the dashboard for Squarespace, it is time to configure your push settings. This mounting Squarespace permission to automatically push content to your Facebook news feed, such as blog posts and product pages. It will even check with you for approval before acting, but this is already considered integration.
  1. Make sure you’re on the correct page before clicking the Save button. You can also change the default posting format, which requires choosing a design for links. This option is available to you.
  1. Because Squarespace does not offer direct integration for sending your products to the Facebook Shop, you will need to manually publish your products to sell them on Facebook using a store hosted on Squarespace. The connection with Facebook does, however, give you the ability to publish posts on Facebook related to your products and even generate parts of your Facebook advertisements.
  1. For example, a button for social sharing is included on every product page offered by Squarespace. You can create a Facebook post with the pictures and product details already included in your store by clicking on the editing module for any product, going to the Social tab, and clicking the “Create” button. You’ll need to export the data to communicate some of your product information to a Facebook Shop, but you can do so easily.
    Navigate to the inventory.
  1. Then, export either all of your products at once or select individual products one at a time and export the information for those products. Above the inventory list is where you’ll find the button labeled “Export as CSV.”
  1. But what about running advertisements on Facebook that feature your wares?
    Again, when compared to the features offered by Shopify and Bigcommerce, this functionality is significantly lacking in some respects. On the other hand, you can manage certain process aspects by going to the Marketing tab.
  1. Click the Facebook Pixel and Ads link located under Promotion. There are two different fields available. One is for incorporating a Facebook Pixel into your site. You can collect data about your customers when you have the Pixel appended to your Squarespace page. This makes it easier for you to make a Facebook ad that goes to the right people.
  1. Squarespace produces the following in an automated fashion. It provides a URL for a dynamic feed that can be copied and pasted into the Facebook Business Manager. Because of this, information about your products will be pulled into Facebook Ads. This makes it possible to create dynamic ads with up-to-date photos, titles, and prices.
  1. Aside from that, the vast majority of the work needs to be done on Facebook. You will not have the option to keep your Facebook store’s inventory up to date, and there is no way to generate ads using your store’s data.
  1. Despite all of this, Squarespace still offers several helpful tools that can significantly cut down the amount of time you spend managing your products on Facebook. We find that it is beneficial in terms of targeting advertisements.


This article will guide you through Facebook’s newest feature, Facebook Shops, and demonstrate how to set it up on your account. If you have access to Facebook Shops, getting set up with it is as simple as doing the following:

  1. Creating a relationship with Facebook’s Business Manager requires creating an account.
  1. Putting together a collection
  1. Personalizing the appearance of your storefront
  2. Putting your store on the market

In the meantime, you should get a Facebook Page to shop up and run to be ready to make the jump to Shops as soon as it becomes available. We’ve broken down the most effective way to accomplish that goal according to where you’re located.

Now that everything taken care of, all that is left to do is wish you the best of luck. We can already tell that Facebook Shops will be a game-change real business, and we can’t wait to see what you all come up with!