If you’re seeking ways to generate money on Instagram, think about sharing more than your photographs and videos with your followers. Make a list of your target audience.

Companies are drawn to dedicated groups on the social networking app, even if members are just in the tens of thousands or fewer. There is a possibility that you could earn money if your followers match the profile of consumers that a business is attempting to target. What if you’re not interested in going down the influencer route? Make an effort to sell your stuff.

To make money on Instagram, there are five basic strategies to do so:

  • Get sponsored
  • Promote your business
  • Sell your items
  • Earn badges
  • Monetize your videos with ads
  • Coaching
  • Sell Online Courses
  • Become a Brand Ambassador

Here’s what to expect when getting paid on Instagram and some helpful hints for a successful campaign.

How Much Do Instagram Influencers Make?

According to Search Engine Journal, Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner, and Selena Gomez are the top five Instagram influencers as of April 2021, with over 200 million followers each. They are followed by Dwayne Johnson, Ariana Grande, Dwayne Johnson, Kylie Jenner, and Selena Gomez. However, while the amount of money these Instagram stars may make is enormous, the amount of money that people who aren’t celebrities can cause isn’t necessarily a small change.

According to the search marketing website, influencers with a million followers can earn up to $670 for every post on their social media accounts. The average earnings per post for an Instagram content creator with 100,000 followers is approximately $200, whereas the average earnings per post for someone with 10,000 followers is roughly $88.
As a result, the formula is as follows: more followers + more posts = more revenue.

Best Ways To Make Money On Instagram

1. Get Sponsored

It is the most common way for Instagram users to make money from their accounts when creating sponsored posts or stories. For example, suppose your Instagram feed primarily comprises photographs of your dog on hikes. In that case, an outdoor gear company may be interested in paying you to post a photo that incorporates one of their products.

How To Get Sponsored On Instagram

So, how do you go about finding a sponsor? You may receive contact from possible partners in some instances. Instead of waiting to be approached, look into companies that can assist you in finding and collaborating with brands of your choice.

Seek Out A Service

Your requirements determine the type of company you hire. As well as working directly with agencies, such as The Mobile Media Lab, and marketplaces that connect you with partners, such as Influicity, there are other options. Other programs, such as Aspire, can assist you in managing all of your partner interactions.

Be Authentic

When looking for business partners or picking between several offers, look for items you and people you influence would genuinely like to buy. Followers of your pet are more inclined to believe your advice on a hiking backpack for dogs than they are on gourmet cat food. Don’t waste your time with products you don’t enjoy. Even if your dog can tear apart an “indestructible” toy in a minute or gnaw through every sweater you’ve ever put on her, there’s no need to endorse such products to others.

Look for brands that are as specific as possible to a particular niche. Fans of your outdoorsy dog may generally seek out various perspectives on dog-related topics, but they will trust you to know which protective booties are the most effective in the winter.

Keep in mind that the truthfulness of sponsored posts and stories on Instagram is subjected to the same level as any other type of advertising or marketing communication. Include a disclaimer in every compensated article and story you publish. This will be accomplished by creating branded material in your account settings and then tagging your business partner in it.

2. Promote your business

There are a variety of additional ways to generate money on Instagram. You can open a business account to expand your operations. When running an Etsy shop where you sell your crafts or a culinary blog that earns advertising revenue, having a professional-looking Instagram account may be highly beneficial. The use of TikTok as a means of making money is also prevalent.
You can include a link to your Etsy shop or website in your profile or emphasize a specific product in your bio section to draw more attention and increase sales. If your account has been approved for Instagram Shopping capabilities, you will be able to tag products to promote your merchandise.

Set Yourself Up For Success

Take clear, well-lit photographs of the products or projects you’re attempting to market and make them easily searchable on the internet. Please create your hashtag and see which ones your competitors use to gauge their popularity. Encourage your customers to share their images with your products and tag you in them.
You may also use Instagram’s insights function to understand your target audience better. You can see how many people are looking at your post and demographic information such as their age and gender.
The app’s tools can also assist you in identifying and connecting with new clients. Pay a little money to get posts you want more people to see promoted. You may also include a button on your profile that links to an email address or phone number so that people who are interested in you can contact you.

3. Sell Your Castoffs

Perhaps you do not have a business to market, but you frequently sell your gently used clothing and accessories on websites such as Poshmark. Instagram can help you increase the number of buyers in your pool.

Put together an appealing presentation of your clothes and other items by appealingly photographing them and including as much detail as possible in the caption. The brand, size, quality, and age of each item are crucial details to keep in mind. If you’re trying to sell a particular item, include a link to it in your Instagram bio. Link to it if you don’t have a Poshmark or other seller profile. Many Instagram vendors market their items under the hashtag #shopmycloset.

4. Earn Badges Through Live Videos

When you use Instagram’s Live function to post real-time videos with your audience, you have the opportunity to make money straight from them. As you demonstrate your abilities, items, and so on, viewers can purchase badges and practical tips to show their appreciation. Badges are available for purchase for $0.99, $1.99, and $4.99. Individuals who have purchased the items will have their remarks marked with a heart symbol (see below).

Promote your future Live video sessions through posts or stories to ensure that everyone knows them in advance. Then, while broadcasting, try using the Q&A tool or giving shoutouts to commentators to increase interaction — and, hopefully, badges.

5. Monetize Your Videos With Ads

Allowing sponsors to show advertisements throughout your videos is another option to earn money. Make sure that in-stream video advertisements are enabled in your creator account settings before you begin monetizing your videos. After that, continue to publish videos as usual.

The number of views your video receives in the feed determines the amount you earn. You’ll receive 55 percent of the revenue generated by each view, according to the website for the Instagram for Business program. Payments are made every month.

On the other hand, if your videos do not match the conditions, you will not be compensated. For example, videos must be at least 2 minutes long to earn money. Instagram suggests that you keep your videos between 2 and 4 minutes.

6. Coaching

Many people have approached me about offering their coaching services and making money through Instagram. Anyone can market their skills by training others, just as they can sell their consultation services.

Coaching or mentorship services are live training sessions held over weeks (2-4 weeks). These services can be in any industry, such as personal branding, business, communication, digital marketing, etc. Personal branding is only one example.

Jessica Thiefels is a good illustration of this (founder of Jessica Thiefels Consulting). Formerly, she was a sales representative for Instagram Marketing Course, a collection of training and coaching videos that combined Instagram training with attitude coaching.

Her experience has been highlighted in several high-profile publications, including Forbes and Entrepreneur.
If you want to offer your services, you need to maintain consistency in your approach. Create material relevant to your niche and use it to demonstrate your expertise and understanding to your audience.

7. Sell Online Courses

Aside from selling coaching services, Instagram also provides an opportunity to sell online courses to potential customers. The most significant distinction is that coaching services are live training sessions, whereas online classes are recorded lectures (see Figure 1).

The educational technology (ed-tech) industry is developing, and there is tremendous potential to make money from Instagram through the sale of courses. Based on market research, it is predicted to expand from USD 85,818 million in 2020 to USD 181,265 million by 2025, according to MarketsandMarkets.

Many small business owners and bloggers also take advantage of this opportunity, selling online courses through Instagram and other social media platforms.

8. Become a Brand Ambassador

Sponsored posts are effective on Instagram, but most businesses want to build long-term connections with influencers. They look for brand ambassadors who can consistently promote a company in a positive light rather than one-time promotions.

Because Instagram is the most popular social media platform for influencer marketing, it’s an excellent location for users to discover brand ambassador programs and cooperate with businesses to promote their goods and services. Influencers are routinely sent free products by large corporations so that they can review and promote the products they receive.
Consider Jay Alvarrez, a lifestyle blogger who shares photographs and videos on his Instagram and YouTube feeds. His highly engaged audience of over 6 million loyal followers has piqued the interest of marketers looking to form a long-term partnership with him.

Companies not only approach Jay about becoming a brand ambassador, but they also allow him to design capsule collections and co-branded products. In 2018, he collaborated with the Norwegian business Douchebags to create a collection of travel and luggage bags.

Most brand ambassadors are paid by the companies that use them to promote their products. Furthermore, marketers must identify an influencer with a following representative of the target population to achieve more significant outcomes. Because the average remuneration for a brand ambassador is somewhere between $40 and $50,000, this represents a significant earning potential for ambassadors.

The audience of micro-influencers in a particular area is frequently more engaged than the audience of huge superstars, making them more valuable to marketers.

How To Select A Niche?

The first step is to determine your interests and then determine what you specifically want to share on Instagram. Once you’ve discovered your passions, browse for some popular Instagram sites to follow for some creative inspiration. For example, if you are interested in fashion, you may start following fashion influencers and studying their marketing methods to see how they operate.

You will gain some inspiration for how to improve your Instagram Page as a result of this.

How To Approach Brands For Collaboration?

Now that you’ve successfully gained a few followers, it’s time to start earning money!
You can keep an eye out for certain businesses in your field. Even though it is impossible to directly request a partnership with Victoria’s Secret (if you are a newcomer), you can approach several modest fashion firms like Everlane, Teva, and Fossil.
If you want to collaborate, you can send an email or message someone on Instagram.
Here are some guidelines to follow when approaching companies.

  1. Include Contact Information in your bio.
  2. Put some Calls to Action.
  3. Tag Brands in your Posts.
  4. Use Hashtags and Geotags.
  5. Use Branded Hashtags in your Instagram posts.

Most influencers who want to generate money from Instagram follow these guidelines to the letter.

How To Sell Digital Products On Instagram?

These are the procedures to take to sell your first digital goods on Instagram.

  1. Choose a product to offer – There are many different things to sell, but it is wiser to start with a single product and then expand by selling additional products as your business grows. As a result, choose only one product, to begin with.
  2. Choose a theme and layout — As you know, visuals on Instagram have a high monetary value. Thus, you cannot expect your products to sell unless you have an eye-catching visual to accompany them. You may use apps such as Canva to make your photographs and videos look better.
  3. Generate material relevant to your product – You must now create content that is both entertaining and applicable to your product. For example, if you want to sell an ebook called “Fitness Guide,” you can only offer suggestions and advice related to fitness on your blog.
  4. Use Instagram features to your advantage — You may use carousels in your feed, stickers in stories, and boomerangs in your accounts to enhance your engagement rates.
  5. Give Aways and Contests – When it comes to selling things on Instagram, this technique of giveaways and contests should always be considered. Freebies are pretty popular among people.
  6. Don’t forget to include simple captions in your Instagram posts — captions are a crucial element of the Instagram experience since they provide a glimpse into the content of your Instagram posts. Inviting people to like, comment, and share is a good idea.
  7. Make use of Instagram Live – People are interested in knowing who is behind a brand. As a result, going live on social media now and then is an intelligent approach for engaging with your audience and developing your brand.
  8. Collaborate with other influencers and cross-promote your items — You may collaborate with other influencers while also cross-promoting your products.

It is possible to generate significant cash through Instagram, and if you follow the methods outlined above, you will almost certainly affect your first transaction.


It’s simple to earn money on Instagram if you use the site correctly. Instagram is one of the fastest-growing social media networks with the highest engagement; thus, making money on the platform is simple. There are numerous inventive ways for anyone to generate cash on Instagram, ranging from sponsored posts to social media marketing services. Here are a few examples.
Finally, putting in the time and effort to grow your Instagram following is a terrific investment that will pay off in the long run. And it’s never too late to get on board with the Instagram monetization train and have your account up and running quickly.

People Also Asked

Can I sell products on Instagram?

Shoppable Posts allow you to sell things directly from your Instagram account. However, if you want to expand your sales channels, it’s ideal to use an eCommerce platform with Instagram. The following are the steps to get you started:

  1. Create an Instagram account and convert it to a business profile.
  2. Make sure you have a Facebook Page with a dynamic product catalog.
  3. Ensure that you sell physical products, as services aren’t allowed.
  4. Once eligible, you can add product tags to your posts. To do this, select a photo. Whenever you want to tag a product in a picture, tap on it and type in the product name from your catalog before clicking done.

Can I make money with 1,000 Instagram followers?

The likelihood of making a lot of money with 1,000 followers is minimal, but it is still a realistic possibility. Brands will often pay anywhere from $10 per 1,000 followers to $500 per 1,000 followers, depending on your topic and engagement with your followers and posts.

Consider integrating your account with other marketing platforms if you have approximately 1,000 followers and want to make money from your Instagram account.
Using Instagram as an example, you might learn how to build a blog and use the platform to link to your digital items or affiliate marketing articles. Additionally, you might use an eCommerce platform to sell things directly from your website. With only 1,000 followers, you won’t generate much money. However, using omnichannel marketing methods can help

you increase your income from other channels. How many Instagram followers do you need to be able to generate money on the platform?
The number of Instagram followers you require to make money on the platform varies based on your industry. While you may generate cash whether you have 1,000 followers or 1 million followers, you should prioritize engagement.

Giant superstars with millions of followers may not be as helpful to marketers as micro-influencers with a small but highly engaged audience. Remember, companies aren’t only interested in impressions and views; they’re also interested in people taking actions, such as leads, email sign-ups, and sales.

How can I obtain more Instagram followers in a short period?

To expand your Instagram account and increase your follower count as rapidly as possible, there are a variety of tactics available. Here are a few of the most popular ones to give a shot:

  • Plan an Instagram social media marketing strategy based on your target audience.
  • Create a well-planned bio and profile.
  • Have consistent branding and color schemes.
  • Start sharing high-quality content and promote via other social channels.
  • Use a hashtag tool to find relevant hashtags and add up to 30 to each post.
  • Schedule and post consistently.
  • Run contests, giveaways, sweepstakes, and provide promo codes to entice users to follow you.
  • Use influencer marketing tools to connect with other influencers in your niche and work to get featured on their accounts.
  • Use Instagram advertising to pay for more followers.
  • Join Instagram communities in your niche and be an active community member.

How many Instagram followers is considered average?

While the number of followers varies greatly from account to account, the average number of followers is generally regarded as around 150 people. There are many profiles with 100 followers or fewer and ones with millions of followers and beyond.
Whether you are an individual or a small business, you may have fewer followers on your Instagram account. Keep your audience engaged and active rather than focusing on purely arbitrary metrics like reach and engagement.

How do you get sponsored on Instagram?

It takes a lot of effort and an ongoing strategy to develop your Instagram follower count to get sponsored on the social media platform. In most cases, you will have to pitch for paid sponsorships rather than having brands come to you with their offers. Here are a few pointers on how to get sponsored:

  • Define your brand and get to know your target audience personally.
  • Posting with hashtags and geotags consistently is recommended.
  • Brands relevant to your niche should be mentioned in your postings.
  • In your bio, include your contact information and links to your website.
  • Get out there and start pitching paid sponsorships to people.