Since its inception, the online survey software has come a long way. Today, more than ever, it’s critical to understand your customers better and do meaningful market research using online surveys.

So what can you use survey software for?

There are a ton of options for online businesses, bloggers, Saas, and eCommerce companies alike, including:

  • Receiving feedback on products
  • Conducting commercial and academic research and sending a survey to generate fresh content ideas
  • Customer feedback to develop SaaS product upgrades
  • sending satisfaction surveys to employees

The list goes on and on.

Best Survey Software of 2023

1. HubSpot Forms

HubSpot Forms makes sending surveys and collecting feedback from consumers simple. It’s simple to use and can be integrated into any website or used independently. Surveys can be created and disseminated via email or through your website. The program will also assist you in selecting the appropriate survey design and tracking your surveys, allowing you to enhance your client experience continuously.

Use a Net Promoter Score (NPS) survey to track customer loyalty over time, Customer Effort Score (CES) surveys to determine how easy it is for customers to get the help they need, or Customer Satisfaction (CSAT) scans to determine how satisfied customers are at various stages of the customer journey.

You could also combine all of your client feedback into a single dashboard so that everyone on your team can see how customer satisfaction has changed over time. Another advantage is that everyone who fills up your form is automatically forwarded to HubSpot CRM, which is entirely free. Setting reminders, phoning the respondents, or sending them a personalized email can help you build a stronger relationship with them.


HubSpot Forms is included in their free tier plan for the marketing hub.


SurveyMonkey is one of the most popular survey solutions, with over 40 million registered users.

With its user-friendly interface, even non-programmers can easily create complex question sets and efficiently manage responses. In addition, it provides valuable data to facilitate informed business decisions and allows users to share their opinions with partners, clients, and staff.You can build a survey in minutes after signing up for free.

You won’t be able to view the data collected in CSV or Excel XLS until you pay up for a subscription alternative. The price will increase if you expect more than 1000 responses per month or wish to employ extensive branching and pipeline capabilities.

Suppose you want to save time creating surveys. In that case, SurveyMonkey allows you to choose from an extensive library of questions, drag & drop them into the survey interface, and customize your layout. Then, using their API, you may export the results directly into a popular business software for further analysis.

The customer service at SurveyMonkey is kind and helpful. You can email them anytime; they usually respond to consumers within an hour.
Several pricing tiers are available, with Team Advantage being the most cost-effective. You have complete control over survey dissemination, team analysis, a shared content library, bespoke visualizations, and data exporting.

The next tier, Team Premier, includes benchmarks, industry tools, and multilingual surveys.
Additional security and compliance tools and admin administration and migration are included in the Enterprise package.


Individual Plans:

  • Basic: Free forever
  • Standard Monthly: €39 / month
  • Advantage Annual: €38 / month
  • Premier Annual: €99 / month

Team Plans:

  • Team Advantage: €30 / month
  • Team Premier: €75 / month
  • Team Enterprise: Custom

You can take multilingual surveys and use advanced survey logic with an enterprise plan.


UserGuiding is a comprehensive user onboarding platform that simplifies the process of creating NPS surveys with user segmentation. Unlike other tools on the list, UserGuiding offers more than just survey capabilities. In addition to conducting surveys, UserGuiding also helps deliver an exceptional user onboarding experience.
You may get a better idea of the success of your product and onboarding by using the NPS surveys function of this application.

NPS surveys are the most practical way to gather feedback and assess how your processes are working effectively. In this regard, UserGuiding assists you in improving your strategy for a better customer experience and ensures you are performing well through surveys by helping you segment distinct user groups.

4. Qualaroo

Qualaroo is an excellent choice for online survey production because of its Qualaroo NudgeTM function. The questions are expertly targeted with ‘Nudges,’ and the responses are assessed with Sentiment Analysis. IBM Watson, a sophisticated natural-language processing AI that gives valuable user insights, is behind this.

The NudgeTM is a feature that allows you to acquire real-time information through numerous channels by asking polite inquiries without being intrusive or bothersome. You can segment your audience by who they are, where they live, when they visit, how often they see, and other characteristics.

Mobile applications, tablets, mobile browsers, and any website benefit from NudgesTM. You can also create a NudgeTM as a one-of-a-kind link to distribute by email, chat, or other methods.
Its integration with IBM Watson’s Natural Language Understanding also allows you to analyze your audience’s sentiment, particularly how they feel, which might help you figure out why they make a particular decision.


  • Essentials: $100 / month
  • Premium: $200 / month
  • Enterprise: Custom

5.ProProfs Survey Maker

Another simple survey tool is ProProfs Survey Maker. It allows you to create engaging surveys, share them via email and social media, and embed them directly on your website, and it is both simple and feature-rich.

With its 100+ survey templates and 1,000,000+ question library, ProProfs Survey Maker makes survey development a breeze. Furthermore, its powerful AI-powered reporting system provides valuable information on who completed your survey, when it was completed, and how respondents responded.

Regardless of your target audience or whatever platforms they use, this tool is all you need to give your respondents a terrific and straightforward survey experience.


  • Free
  • Essentials: $50 / month for 500 responses
  • Premium: $100 / month for 500 responses

6. Google Forms

Google Forms is a free online survey tool that uses a drag-and-drop interface to allow you to quickly and easily build surveys. You can even use logic flow to acquire different responses from the same person based on their past answers to a specific topic while creating a survey to learn more about how people make decisions and what motivates them!

The program also provides real-time reaction statistics and charts. The information gathered can also be linked with other Google products, which is a plus. You may put everything into a spreadsheet and evaluate the data with Google Sheets. The ability to collaborate is one of Google Forms’ most delicate features. You can easily grant edit access to anyone on the planet.


Google forms are free to use.

7. Formstack

Formstack is a fantastic example of a survey product covering many topics. Depending on the user’s demands, it can be used to create simple consumer feedback panels on websites and social media platforms, or it can be used to develop thorough surveys.

This software offers users a variety of customizing possibilities, including data analysis. The dashboard allows you to evaluate data and generate charts quickly. You can add logic flow to different questions based on the responses of prior responders to see which questions they reply to the most.

It interacts smoothly with other sales management platforms, allowing businesses to handle leads and track conversion rates.


  • Starter: $50 /  month
  • Teams: $83 /  month
  • Pro: $208 / month
  • Enterprise: Custom


SoGoSurvey is an excellent option for companies looking for a low-cost survey solution with comprehensive data analytics. It provides several template options and built-in type questions to survey banks.’ This makes constructing a survey form much more accessible. You can distribute and publish your surveys across many platforms once you’ve finished the survey design. Finally, you can examine and discuss your findings using live reports.

Customer retention surveys, event surveys, feedback forms, and other survey templates are available for practically any business. You can also automate your feedback by connecting its API to your CRM system.

In addition, the NLP (Natural Language Processing) function analyzes text responses automatically, making customer assistance more efficient. Furthermore, its data analytics technology tracks user response sentiment to make user behavior more understandable. You may also use its Net Promoter Score to modify your inquiries and get more accurate feedback (NPS).

The free subscription includes limitless surveys and 200 respondents (100 per survey), and a long list of essential features and reporting. Data exporting options such as CSV, Word, and HTML are all free.


  • Plus plan: $25 / month
  • Pro plan: $66 / month
  • Premium plan: $99 / month
  • Enterprise: Custom

It also provides a freemium plan with basic features.


JotForm is a well-known online form builder for its simplicity and intuitiveness. JotForm combines robust online form capabilities with decent analytics and integrations. As a result, JotForm is an excellent tool for generating leads, distributing surveys, and collecting payments, among other things.

The default JotForm forms have an overall layout and design that is fun and simple. Customization choices are limited, and price structures are subject to frequent adjustments. Furthermore, logic branching is not sophisticated enough to handle complex requirements.

However, their customer support is subpar, and you may not get a response, mainly if you are a free user.


  • Starter: Free
  • Bronze: $24 / month
  • Silver: $29 / month
  • Gold: $79 / month


AskNicely is a real-time feedback platform that helps you collect comments and ratings. This program seeks to generate a discussion rather than interrogation by allowing you to ask for survey findings at the proper time and leveraging their deep insights.

AskNicely’s unique selling point is its ability to collect real-time statistics based on the Net Promoter Score (NPS). This software was made to calculate the Net Promoter Score (NPS), which is an excellent approach to evaluating the health of a company’s customer interactions.

Customer workflow alternatives it integrates with include Salesforce, Hubspot, Slack, Zendesk, MailChimp, and Zapier.


AskNicely’s website does not provide pricing information, but you can book a demo to learn more.

11. Nicereply

Nicereply is a comprehensive customer feedback platform that allows businesses to record and analyze customer feedback at every stage of the customer experience.
It was created by industry veterans who have vast experience in business analytics and monitoring. The primary goal was to design a highly adaptable solution that could be utilized by practically any business, regardless of size or budget.

Nicereply’s true worth resides in its ability to drastically lower the obstacles to getting customer feedback, analyzing it, and then using that data to create improvements.
Simple surveys that capture detailed data about customers and their behavior and how well a business is performing may be produced with a few clicks.
Its user-friendly design gives organizations a seamless experience regardless of their technical knowledge. It also includes a robust reporting function.
You may also use the ‘Customer Effort Score’ to evaluate surveys to see why and where customers have problems with your products or services. Use its Net Promoter Score to find and keep your most devoted customers.

It has a variety of themes and colors that you may change to match your logo and branding. You may utilize all of the customizing capabilities without any coding knowledge.
The Nicereply dashboard provides a bird’s-eye view of the team’s performance using NPS ratings, statistics, and trends. It also allows you to send surveys to specific persons at specific times to gather genuine responses.


  • Mini plan: $39 / month
  • Start plan: $79 / month
  • Grow plan: $159 / month
  • Business plan: $239 / month


That concludes my recommendations for the finest survey software to try this year. Each survey tool has some common elements as well as some unique qualities. To choose which online survey software is appropriate for you, you must first assess your business needs.

For example, Google Forms is a free application with basic functionality that you might want to employ. It provides robust security and collaboration capabilities. On the other hand, SurveyMonkey is one of the best-paid options for meeting the needs of small businesses and enterprises. If you’re looking to purchase a CRM subscription, HubSpot is a good option because it has a sophisticated embedded survey feature.

Before choosing online survey software, learn about the different features, analytics, data security, and customization possibilities. Which of the top-rated survey software programs do you intend to use? Please let me know in the comments section below.