Although SEO is one of the most vital digital marketing abilities, learning is also challenging. You’ll need website traffic when starting a blog, an eCommerce store, or a SaaS business. You must also rank on Google for specific keywords to receive organic traffic.

26 Best SEO Tools of 2023

1. Ahrefs

Ahrefs is one of the most used SEO tools on the internet. Regarding the most extensive website crawlers, it’s only second to Google. Ahrefs’ Site Audit feature is the best SEO analysis tool available, and SEO specialists can’t get enough of it. The device will show you which portions of your website must be improved to rank higher in search engines. In a competitor study, you’ll most likely use Ahrefs to determine your opponent’s backlinks as a starting point for your brand. This SEO tool may also be used to locate the most linked material in your niche, verify and mend broken links on your website, and obtain an overview of your top-performing pages (so you can see what information is drawing in the visitors).

2. Google Search Console

Google Search Console is a free tool that allows anyone with a website to monitor and report their site’s status in Google SERPs. Add a code to your website or go through Google Analytics to check your website before submitting your sitemap for indexing. Although a Search Console account isn’t required to appear in Google’s search results, you can use it to control what is indexed and how your website is shown. Search Console will help you understand how Google and its users view your website and assist you in adjusting for better performance in Google search results as an SEO checker tool. It’s essential for new websites because it allows site owners to submit web pages for indexing by search engines.

3. SEMRush

SEMRush and other marketing SEO tools are common choices among SEOs. Experts adore them because they make it simple to assess your rankings and spot alterations and fresh opportunities. The Domain Vs. Domain comparison, which allows you to compare your website to your competitors instantly, is one of the most popular aspects of this SEO tool. You’ll be able to reach terms and domains if you’re seeking analytics reports to better understand your website’s search data, traffic, or even your competitors. The On-Page SEO Checker tool makes it simple to keep track of your rankings and get advice on enhancing your website’s performance.

4. KWFinder: SEO Keyword Tool

Long-tail keywords with low competition can be found using an SEO keyword tool like KWFinder. This SEO tool is used by specialists to locate the ideal keywords and generate backlinks and SERP analysis reports (Search Engine Results Page). Their Rank Tracker feature makes determining your rating and measuring progress based on a single metric simple. Plus, if that isn’t enough, you’ll get many new keyword suggestions to improve your website’s ranking.

5. Moz Pro

Moz Pro, an SEO program, keeps becoming one of the professionals’ top SEO tools. According to several experts, despite Google’s constant algorithm updates, Moz was always up to date. Others commended Moz’s chat platform, allowing them always to obtain a thoughtful response to whatever question they had. Moz is a full-service powerhouse that can help you with keyword recommendations or a site crawl. You may learn a lot about how well your website works and how to enhance it. You can also download the free MozBar toolbar to see your website’s stats while visiting any page. If you want to learn more about SEO, you should attend MozCon, their annual conference.

6. Ubersuggest

Ubersuggest is a free keyword-finding tool created by Neil Patel that helps you pick keywords and their search intent by displaying the top-ranked SERPs. With hundreds of ideas from this free fantastic keyword tool, you can identify the ideal terms to employ on your website, from short to long-tail phrases. Keyword volume, competition, CPC, and seasonal trends are among the metrics Ubersuggest offers in its reports. This tool can help you decide if a keyword is worth targeting and how competitive it is for organic SEO and paid PPC.

7. Answer The Public

You may identify themes to write about on your blog using free SEO tools like Answer The Public. I’ve previously utilized this tool to build articles around specific keywords to improve my online ranking. Assume you’re in the fitness industry. This free SEO tool may be used to create content around keywords such as fitness, yoga, jogging, Crossfit, and exercise, and it can be used to cover the entire spectrum. It’s fantastic for discovering featured snippet chances. If you engage a freelancer to write content for you, you must download and send them this list. It would take only five minutes, making it one of the most effective ways to generate SEO themes for new websites.

8. SpyFu

While SpyFu’s subscription edition is fantastic, several experts praised its free features. If you’re just starting, you can progress to the paid features as your business grows. Using keyword research tools, you can easily assess the search volume and competition level for specific keywords. Analyzing your competitors’ keyword usage can also provide valuable insights into which keywords are most effective in your industry. In addition, Google Ads can offer a wealth of information on your competitors, including their organic keyword count, monthly click-through rate, top competitors, and active ad campaigns. This data can help you refine your own SEO and advertising strategies for optimal results. It’s one of the most in-depth SEO analysis tools available.

9. Woorank

Woorank, a leading SEO analysis tool, provides free and commercial alternatives for tracking and reporting marketing data. You can enter your competitors’ names to see the keywords they’re after so you can target the same ones. To optimize for consumers and search engines, try to learn how keywords perform over time. Most crucial, recognize what your website is missing regarding technology and content. Woorank can assist you with identifying duplicate content, downtime, and security issues and provide recommendations for resolving them.

10. Majestic

Majestic is one of the best marketing SEO tools, according to specialists. It has many handy features, such as The Majestic Million, which shows the top million websites online. Is yours one of the websites that cut? The Site Explorer feature provides a quick summary of your website, including the number of backlinks it has. With features like site comparisons and rank tracking, it may also be used as an SEO keyword tool to discover the best keywords to target.

11. Google Trends

Google Trends has been around for a long time but is rarely used. It provides information on a term and offers significant insight into trends around the topic, which can be helpful at any point in a company’s development. Search for keywords in any nation to get information about them, such as top searches, rising queries, interest over time, and geographical places based on interest. This is the finest SEO tool if you’re unsure whether trends are right for you.

12. Siteliner

Siteliner is a duplicate content checker application that can help you detect the same content on your website. What is the same content, exactly? Content that is identical to that found on other websites. Google punishes websites that use it. You may scan your entire website with SEO tools like this one to look for duplicate content, broken links, average page size, and speed, the number of internal links per page, and more. It also compares your website to the average of all websites that have been assessed with this tool, so you can see where you stand.

13. Fat Rank

SEO Fat Rank, a Chrome extension, makes it simple to analyze the performance of your website. This SEO keyword tool will tell you how well your keywords are performing. You can use keywords to narrow your search and see your rank per page for each phrase you optimized for. It will tell you that you aren’t ranking for that term if you aren’t in the first 100 results. This data enables you to optimize your website for that keyword better and make any improvements.

14. Keywords Everywhere

Another valid SEO Chrome extension is Keywords Everywhere, which gathers data from multiple SEO tools such as Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. These free SEO tools make identifying the optimal keywords for your website much more accessible. Rather than browsing many websites daily, you may save much time using just one application.

15. Screaming Frog

Ribbit, Ribbit, Ribbit, Ribbit, Ribbit, Ribbit Experts consider Screaming Frog to be one of the top SEO tools available online. They appreciate how much time they save using this application to execute site audits because it analyzes your website quickly. Everyone we spoke with felt that Screaming Frog provides insights faster than most online SEO tools. This tool also alerts you to duplicate material, problems that need to be fixed, incorrect redirections, and spots where link building may be improved. Top SEO specialists rated their SEO Spider tool as the most attractive feature.

16. Serpstat

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the device, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its excellent features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

17. Bonus Tool: Incognito

Switching to Incognito mode and conducting Google searches will provide you with unbiased, ‘clean’ investigations that will allow you to understand better what your users view and the results they receive when looking for keywords. When you use the autofill options, you will be presented with ideas for semantic keywords to employ. Searching in Incognito is one of the best free SEO tools since it reveals where you genuinely rank on a results page for a specific query.

18. HARO

For myself and LSEO, HARO has been a game-changer. It’s one of the best resources to join, free. Three times a day, you’ll receive pitches. These are pitches from other websites looking for contributors to their content. All you have to do now is ensure you have enough people to sort through the inquiries and answer if one fits your or your client’s niche.
Sign up now for free!

19. Yoast

Yoast is a two-pronged tool that includes a fantastic WordPress tool that it recommends to everyone using the WordPress platform and an audit/review tool that thoroughly examines websites. It makes creating and maintaining a sitemap and editing your robots.txt file a breeze.
Yoast provides several SEO website review choices from which to pick. The price of these packages varies depending on how much work you want it to do. The Silver SEO Study is the lowest choice at $699; with this review, you’ll learn how to improve your SEO, optimize content and code, and increase site speed.
Aside from the cheapest option, the Diamond SEO Review is the most expensive bundle. Diamond SEO Review includes the platinum review and three SEO books. The website reviews all have six weeks of support.

20. GTmetrix

Outside of Google Page Speed Insights and Lighthouse, GTmetrix is an excellent tool for analyzing page speed. Web developers will have a greater understanding of and ability to use this technology than SEOs.
GTmetrix not only rates your site’s speed, but it also thoroughly audits practically every aspect of it. This tool will show you videos of how your site loads, how the main web vitals are functioning, and a waterfall of how each element loads on your site and the timing.
This is, without a doubt, my favorite page speed tool.

21. Frank

Frank is a fantastic Google Chrome browser extension created by the FAT JOE firm. You can load the Fatrank extension and type a keyword into it while visiting a website. It will then tell you where that site ranks for that keyword and which pages on that site rank for that term. This eliminates the need for manual research.
“This is a simple plugin that you can install for Chrome,” Tonya Davis of ThoughtLab stated about Frank. This tool is solely for the sake of convenience. It lets you rapidly see where a website ranks for different keywords.”

22. MarketMuse

MarketMuse is regarded as one of the most effective content marketing platforms available. It can assist you with content planning and research development, and optimization. If you want to grow your business through content marketing, MarketMuse is an excellent place to start.
Madison Smith works for Best Company as an SEO and content marketing consultant. MarketMuse is what she uses and has been a game-changer for her. “In the past, I’ve struggled to create my content by spending hours sifting through keyword data on Ahrefs or Spyfu. This was made easier with MarketMuse. It examines all of those keyword possibilities for you and suggests material likely to be popular. MarketMuse can also build content outlines, such as blog pieces, so you can get the most out of every argument you’re attempting to convey.”

23. Mangools

Mangools is another low-cost product that includes a robust cloud-based tool package. KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler are some available tools. SEO experts like Brian Dean even endorse tools like KWFinder.
If you’re looking for a less expensive SEO solution, give it.

24. Zapier

Zapier is a workflow that connects over 1,500 different web applications. It’s a simple way for all of your apps to communicate. If you use Slack and Google Calendar, Zapier can connect the two. That is just one of a thousand examples. It can help you keep organized and make your life easier in the business sector, primarily if you conduct search engine optimization with many moving components.

25. BuzzSumo

Buzzsumo is primarily a social networking rather than a search engine optimization tool. This is ideal for generating article ideas. It’s also an excellent tool for determining which headlines effectively get content to go viral. It will show you which types of content will perform best in the SERPs.

26. SurferSEO

Surfer is another all-in-one SEO tool that can handle SERP analysis, content editing, keyword research, and other activities. This tool is reported to be capable of scanning a website for over 500 ranking variables in a single sweep.


Using the best SEO tools, you can quickly increase your keyword research and search engine rankings. Before making a final decision on a device, make sure to look into the specific features you require (as well as the cost). SEO tools are needed to compete on search engines, whether you’re a blogger, a SaaS company, or a local business.

Most of these products offer a free trial period, allowing you to try them before deciding.
What SEO tools do you employ? Please let me know in the comments section below.