If you want to establish a list of loyal consumers, choosing the correct email marketing software is critical. The best email marketing software can help you achieve your objectives by sending tailored emails and tracking engagement. This article evaluates and reviews the 23 best email marketing software and my top five recommendations to choose the best one for you.

What is the Best Email Marketing Software?

When choosing the best email marketing software, consider price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any other features you desire.
With the best email marketing software, you should be able to compose emails easily, segment your list, modify your messaging, and check analytics results. They should also be sent to users’ primary email accounts.
Finally, email marketing is all about sending the right message to the right person at the right time.

23 Best Email Marketing Software, Services & Platforms

1. Sendinblue

Sendinblue is a multi-channel business communications platform that includes email, SMS, Facebook, chat, CRM, etc. The company’s objective is to assist businesses in meeting their consumers’ needs. They allow you to concentrate on the most critical duties while automating the rest. With its email builder, you can quickly produce professional-looking emails, but the platform’s combination of features is where the magic happens. You’ll find it simple to put together more innovative and more appealing email campaigns using chat, SMS marketing, Inbox, CRM, and automation. Thanks to Facebook Ads capabilities, the ability to retarget contacts and acquire new prospects is built-in.

Key Features:

  • A shared inbox, so you never lose track of your customer email history.
  • 60+ responsive email templates.
  • Built-in CRM.
  • Built-in SMS and Chat.
  • Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
  • Facebook Ads for lead generation.


Sendinblue is entirely free for up to 300 emails to an unlimited number of recipients each day. Pricing for up to 10,000 emails starts at $25 per month.

2. Omnisend

Omnisend is a comprehensive email marketing automation platform that also serves eCommerce businesses. With automated emails, segmentation, and the added possibilities of SMS, you can build on your newsletters and enhance sales. To help deliver efficient buyer engagements, it contains pre-built automation for cart abandonment, welcome series, and transactional emails.

Key Features:

  • Without coding, you can produce professional, gorgeous emails that you can quickly tweak to fit your brand, add items, incorporate active discount coupons, and save for your next campaign using a library of templates.
  • An Automations Library that includes pre-built workflows for each stage of the client experience.
  • Omnisend offers segmented targeting that can be utilized for campaigns and automation across all channels.
  • Lead generation is aided via pop-ups and forms.
  • Sales are tracked, and winning campaigns are identified using reports and analytics.


Up to 15,000 emails per month / 2,000 per day are free with Omnisend. The monthly fee starts at $16. SMS has additional charges, while higher subscriptions include SMS credits.

3. EmailOctopus

EmailOctopus is a well-known email marketing software platform that makes email marketing more accessible, intuitive, and cost-effective than the competition. It includes templates that you may change using a drag-and-drop editor, or you can start from scratch. The software also comes with a landing page builder that covers everything you’ll need to create leads and expand your email list. Agile brands benefit from integrations. Many of your existing tools, such as Shopify, Gravity Forms, and WordPress, readily integrate with EmailOctopus, making it a compelling solution for brands with ambitious goals.

Key Features:

  • Create gorgeous landing pages to acquire more subscribers, import existing subscribers, and keep expanding with customizable forms for your website.
  • Start with a pre-designed template and tweak it, or start from scratch with your designs.
  • To deliver campaigns, use email automation.
  • To segment your subscribers into target audiences, use data and insights.


For up to 2,500 subscribers and 10,000 emails per month, EmailOctopus offers a free plan. Monthly subscriptions begin at $20.

4. EngageBay

Apart from a standalone Service Bay solution (which covers activities like live chat, helpdesk reports, and tickets), EngageBay offers three products:

  1. Marketing Bay
  2. CRM & Sales Bay
  3. All-in-One Suite

Although CRM email integration is part of the CRM & Sales Bay, email marketing is featured in Marketing Bay and the All-in-One Suite. Rich text formatting, a landing page builder, email marketing templates, free email automation, and more are all included in their email marketing system.
Key Marketing Bay Features (most of which are also included in the All-in-One Suite):

  • Marketing automation
  • Email marketing
  • Email sequences
  • Landing pages
  • Webforms
  • SMS marketing
  • Inbound marketing
  • Site messaging
  • Push notifications
  • Contact segmentation
  • Email templates
  • Bulk SMS marketing


For up to 500 contacts and 1,000 branded emails, EngageBay is free. When purchased biennially, their All-in-One Suite (includes both Marketing and CRM & Sales Bay options) starts at $8.99 per month.

5. Convertkit

Both eCommerce firms and creators will benefit from ConverKit. Its feature-rich design and sleek interface make for a pleasant experience. Opt-in forms, landing pages, email workflows, tagging systems, data management, list segmentation, personalization, automation, and many other features are included. ConvertKit also has functional interfaces with other systems that designers and developers are familiar with, such as Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

  • Automate your sales funnel to send material to subscribers, preparing them to buy regularly.
  • With a solution designed for creators, you can sell digital products.
  • With Creator Pro, you can change a URL after the email has already been sent.
  • Personalized email marketing campaigns can be created.
  • Creating high-quality landing pages and sign-up forms.


For up to 1,000 subscribers, ConvertKit offers a free plan. Monthly plans start at $29 per month.

6. GetResponse

GetResponse is one of our favorite email marketing tools, with marketers from all sectors using it. Email automation, email templates, segmentation, and personalization are all included. An Auto Funnel option also creates a pre-made marketing funnel for email campaigns. GetResponse offers a comprehensive collection of tools for growing your business. From A/B testing to a comprehensive analytics tool for tracking the success of email campaigns.

Key Features:

  • Welcome emails, follow-ups, educational series, and lead nurturing are automated with autoresponders.
  • With Facebook Pixel, you can conduct sophisticated retargeting ads with just one click.
  • Tracking website visitors allows you to provide appropriate communications based on page visits.
  • Create landing pages to generate leads and sales.
  • Create Facebook, Instagram, and Google sponsored advertising.


GetResponse provides a free 30-day trial. The monthly fee starts at $15.

7. AWeber

AWeber is an excellent email marketing software for teams, small enterprises, and entrepreneurs. It comes with a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, etc. Like the others on our list, AWeber has a landing page builder. It’s simple to use and drag-and-drop, making it ideal for anyone who needs to rapidly create and launch a landing page and an email campaign.

Key Features:

  • Create gorgeous branded emails quickly with an AI-powered email template builder.
  • By broadcasting the most recent entries from your blogs, you may automate email content creation.
  • Using tagging and dynamic content, target campaigns to the correct people.
  • Landing page builder with drag and drop functionality.


For up to 500 subscribers, AWeber is free. Monthly rates begin at $16.15.

8. ActiveCampaign

ActiveCampaign is a cost-effective email marketing tool ideal for small marketing teams and content developers. Automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling are among the capabilities included. Conditional content, geotracking, managed deliverability, and multi-user editing are more complex features. You get tracking, managed deliverability, multi-user editing, and tracking your subscribers (update multiple fields in an email with subscriber information).

Key Features:

  • Customize your message and send targeted emails to the right contacts with the help of segmentation and dynamic content.
  • Make your emails more personalized by using whatever contact information you have.
  • A/B testing to determine which emails convert the best.
  • Simple split testing can help you achieve more opens, clicks, and purchases from your emails.
  • A landing page builder is included.


The monthly fee starts at $9.

9. Drip

Drip is one of the more advanced email marketing platforms on our list. Its seamless interface with eCommerce platforms like Shopify, WooCommerce, and Magento makes it ideal for eCommerce enterprises. Using eCommerce CRM data to create tailored marketing, you may segment your email list based on various parameters, including clicks, purchase history, email opens, etc.
Drip also includes SMS marketing, putting it in a league of its own among email marketing systems. SMSs can be delivered for various purposes, from abandoned cart reminders to promotional bargains.

Key Features:

  • Ecommerce CRM allows you to understand your customers better to send focused and customized email marketing campaigns.
  • From email to SMS to social media and beyond, communicate with your customers.
  • Connect your eCommerce store to Drip to track revenue attribution and make better marketing decisions.
  • SMS automation to increase buyer engagement.
  • Email campaign segmentation and reporting


Drip provides a risk-free trial. The monthly fee starts at $19.

10. MailerLite

In the creators and small-medium business category, MailerLite is a significant contender. It incorporates the fundamentals of email marketing, such as surveys, automation, pop-ups, and landing sites. MailerLite also works with many eCommerce platforms and marketing solutions you’re presumably already familiar with.
Thanks to its simple design, it appears to be one of the most subdued platforms. But that’s part of what makes it so effective. The platform is built for growth from eCommerce campaign features to automation, segmentation, promotional pop-ups, and the ability to develop landing pages.

Key Features:

  • A website and landing page builder for quickly creating online assets.
  • Pop-ups and embedded forms aid in the generation of additional leads.
  • Use advanced targeting features to personalize your campaigns.
  • To enhance your email marketing standards, test, experiment, and streamline your communications.


For up to 1,000 subscribers and 12,000 emails each month, MailerLite is free. Monthly fees begin at $10.

11. Keep

Although Keep is officially a CRM service, it offers comprehensive email marketing, automation, and sales tools, earning it a place on our list of the best email marketing platforms. Keep provides automation and processes, email, quote, invoice, proposal templates, and integrations with your other business tools and apps. The automation and CRM capabilities of this platform are its main strengths. These are simple to use and help you convert current consumers into repeat customers. Keep also interacts with your other favorite business tools and apps, making it an excellent choice for small eCommerce businesses with an expanding MarTech stack.

Key Features:

  • To fuel growth, use advanced marketing and sales automation, customizable campaigns, and app connectivity.
  • Capture new leads, assign tasks, and send customized messages automatically.
  • Keep allows you to manage your contacts and leads while syncing your Outlook and Gmail accounts.
  • Revenue data and analytics assist in making more informed brand decisions.


A free trial is available from Keep. Prices begin at $79 per month.

12. Constant Contact

Constant Contact makes it easy to construct professional-looking email marketing campaigns. It comes with an intelligent email editor that makes it simple to personalize and design beautiful emails that look fantastic on any screen. Automation, social marketing for lead generation, and the ability to develop websites and landing pages are other characteristics that make it appealing to smaller businesses and nonprofits. To help your online store flourish, Constant Contact offers specialist email marketing for eCommerce technologies. You may import contact lists from Excel, Outlook, Salesforce, and other databases.

Key Features:

  • A clever email editor for creating professional and attractive emails.
  • A welcome email for new subscribers, triggered email series, contact segmentation, resending emails to non-openers, and robust list-building tools are all included in email marketing automation.
  • Segmented and automated emails are among the intelligent eCommerce tools and results.
  • Builder for websites and landing pages.
  • For publishing advertising, scheduling content, and tracking results, use social marketing.


Constant Contact provides a free one-month trial. Monthly fees begin at $20.

13. Mailchimp

Mailchimp is one of the most well-known email marketing services available. It features email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and CRM connectivity and is especially well-suited for novices and entrepreneurs.
While the platform began as an email-only service, it now offers much more. You may establish a free website, purchase a domain, make paid advertising and landing pages, share social network postings, and send printed postcards to any location on the planet.

Key Features:

  • To tailor your marketing, get predictive insights about your contacts.
  • Use dynamic content to personalize individual content blocks within your emails.
  • Use conditional logic and branching points to create personalized customer journeys.
  • A/B testing to find messages that convert well.
  • Builder for websites and landing pages.


For up to 2,000 contacts and one audience, Mailchimp offers a free plan. Monthly plans start at $9.99.

14. SendX

SendX is a low-cost, user-friendly email marketing platform that lets you create, schedule, and track email campaigns to increase sales. You can import an opt-in email list, launch broadcast email campaigns, and generate reports to track clicks, opens, and conversions, among other things. You can automate your email marketing with a robust rules-based interface based on user behavior, audience segmentation, etc.

Key Features:

  • Design, schedule, and track email campaigns and automate them when necessary using a robust rules-based interface.
  • To own your audience, use high-converting email pop-ups, inline forms, and landing pages to build your email list.
  • Create lead-generation landing pages.
  • Create emails without using HTML. The SendX drag-and-drop editor is designed to help marketers create professional-looking emails quickly.
  • The click heatmap for email marketing displays the location of subscribers.


A 14-day free trial is available from SendX. When paid annually, the price starts at $7.49 per month.

15. SendPulse

SendPulse is a multi-channel email and messaging marketing tool that allows you to send emails and SMS and build Facebook and Telegram chatbots. It may sound like a mouthful, but these qualities can help brands provide shoppers with more robust and engaging brand experiences when combined.
SendPulse allows you to deliver several types of messages alone or in conjunction with Automation 360. It comes with email marketing tools that may help you collect user information, generate responsive layouts, and set up automated workflows.

Key Features:

  • A drag-and-drop editor with 130+ templates for creating responsive emails without HTML expertise.
  • Use trigger emails to nurture leads at every sale funnel stage and convert them to paying clients.
  • A form builder for collecting visitors’ email addresses and other information via a pop-up, embedded, or floating subscription form on your website.
  • Lead generation with SMS and web push notifications.
  • Integrated landing page creator.
  • CRM built-in.


For up to 15,000 emails to 500 subscribers, SendPulse is free. When paid annually, the price starts at $5.28 per month. Extra marketing channels come with different prices.

16. Freshworks CRM

Freshworks CRM is a full-featured marketing automation solution that incorporates email marketing for your organization. It provides features to help you engage and convert your subscribers into paying customers through email campaigns. You can send relevant content at the correct time and run integrated campaigns that increase conversions.
Although this is primarily a CRM, this is what makes it such a powerful platform. Its CRM functionality enables organizations to gain in-depth customer information, resulting in more effective marketing initiatives. Automation can also help produce recurring revenue by sending email reminders to subscribers and leading acquisition and nurturing.

Key Features:

  • Create design-rich emails complimenting your messaging by starting from scratch with an easy-to-use drag-and-drop editor or selecting various templates.
  • Personalize your emails to appeal directly to your audience and increase conversions.
  • Analyze campaign performance in great detail.
  • Welcome emails, bills, reminders, and more may be automated.
  • Create consumer segments.
  • Create journeys to automate email communication and take advantage of personalization across the client lifecycle.


Freshworks CRM offers a free trial period of 21 days. The Marketing Cloud starts at $29 per month when paid annually.

17. Bitrix24

Bitrix24 seeks to replace several services and apps with a single environment where your company can operate. Communications, tasks & projects, CRM, contact center, and website are all covered by its tools. Bitrix24’s email platform includes web forms, SMS and instant messaging marketing, and paid Facebook, Instagram, and Google advertising.
This makes Bitrix24 sound like an extensive, clumsy program, but it’s not. Brix24 offers a user-friendly UI, and with features like a built-in CRM, it’s easy to put up effective email marketing campaigns.

Key Email Features:

  • Many channels, one contact center: social media, text messaging, email, phone, website live chat, and online forms.
  • Reports on contact centers (channel activity, activity by day/time, average response time, client satisfaction, supervisor ratings, custom reports).
  • Email marketing is part of marketing and sales.
  • Remarketing features in Google Ads.


Bitrix24 provides a free business toolkit containing basic Contact Center features. Plans begin at $13.52 per month.

18. User.com

User.com is a single workspace that provides marketing, sales, management, and support teams with simple-to-use yet powerful capabilities. It may be used by marketing to improve your brand’s communication across media, create different courses for different consumer segments, and let automation do the rest. User.com sends customized and tailored emails to the appropriate recipients at the correct times.

Key Features:

  • Use defined snippet tags to make your message more particular to the person.
  • Plan your schedule and future promotions.
  • Create unique email art.
  • Track open rates, click-through rates, and unsubscribes; instantly examine the analytical outcomes of all your campaigns.
  • Make more brilliant campaigns with unified subscriber data.


User.com provides a free plan with limited features. Only the Business and Premium subscriptions, which start at $49 a month, include email marketing.

19. Direct Mail for Mac

Direct Mail for Mac lets you design and send beautiful email newsletters. Compose, grow, track, send, collaborate, and automate your emails with it. Direct Mail is convinced that you will discover the appropriate template for your newsletters, announcements, or promotions, and you may change up to 18 fields. It has an image editor and a Design Test tool that allows you to see pixel-perfect images of your message rendered in over 50 email clients and live previews that update as you type.

Key Features:

  • Add a subscribe form to your website that automatically syncs with Direct Mail and links with your company’s Facebook page to expand your mailing list. Alternatively, import your contacts from other apps quickly.
  • Send emails to massive lists in seconds without worrying about bounces or deliverability problems.
  • Highly customized and simple-to-use autoresponders. Every year on their birthday, send your subscribers a happy message or a unique offer to show them how important they are to you.
  • View campaign performance reports.
  • Build email campaigns in collaboration with peers.


For up to 150 emails per month, Direct Mail for Mac is free. Plans begin at $15 per month.

20. Mercury

In the small-to-medium category, Mercury is a strong candidate. It has a lot of traits that push it to the north end of the spectrum. It has a drag-and-drop template builder, an easy-to-use HTML editor for customized message forms, and an autoresponder. Mercury’s Journey Builder, a product that helps you nurture leads using triggers, is an example of automation. Mercury connects your data to over 2,000 sales and marketing tools, collaboration apps, forms, customer service platforms, social media, etc.

Key Features:

  • Create adaptable emails using a drag-and-drop template builder that works in real time. Use one of their templates or start from scratch.
  • An easy-to-use form builder for your website provides everything you need to create a form with customizable fields and display it appropriately.
  • Segmented lists, mass unsubscribe options, suppression lists, tagging subscribers, a sophisticated search feature, and a never-email list make managing contacts a breeze.
  • Create lead nurturing programs that are automated.
  • A/B testing to determine the most effective email messages.


Choose between CPM pricing and subscriber-based pricing. Prices start at $67 per month, with non-profits receiving a 15% discount and annual plans receiving a 10% discount.

21. HubSpot

You don’t need design skills to create customized, professional-looking emails using HubSpot. One of its most appealing aspects is accessing correct customer data to personalize your emails because HubSpot’s CRM also drives it. You may also use its marketplace to further tailor your emails by purchasing templates that have been shown to convert. The layout and elements, like calls to action, can be changed using the drag-and-drop editor.

Key Features:

  • To produce the optimal email messaging, use A/B testing.
  • The HubSpot CRM software was used.
  • A template editor with drag-and-drop functionality.


Pricing for 1,000 marketing contacts starts at $50 per month (when invoiced monthly). If you require more marketing connections, it’s available in 1,000-unit increments for $50 per month.

22. Moosend

Because of its extensive Free plan, Moosend is an excellent choice for small enterprises. Even if you don’t want to join the free program, it’s one of the most cost-effective solutions.
If you wish to integrate personalization, it’s also one of the better options. You can use it to segment your email lists based on client behavior. This will help you stand out by making your emails incredibly relevant to your readers.
It’s also excellent for growing your email list because it has custom sign-up forms. Once you’ve built up a sizable list, you can use email marketing automation tools and construct workflows to ensure your emails are sent at the best possible times.

Key Features:

  • Engagement is measured via A/B testing.
  • Unsubscribes, openings, clicks, social shares, and other data analytics
  • There are around 40 free responsive templates available.
  • Templates are simple to customize.


  • A free plan is available from Moosend, which features sign-up and subscription forms and reporting and analytics. Sign up for its Pro account, which starts at $10 per month when invoiced monthly, for more services like transactional emails.

23. Campaign Monitor

Campaign Monitor is notable for its stunning email templates and excellent customer service. To ensure brand consistency, you may adjust aspects like color schemes and fonts in its email builder. You may also use Unsplash to access millions of free photographs to make your emails stand out.
This is a terrific option if segmentation is an integral part of your email marketing plan. You build hyper-targeted segments and customized emails using your already-acquired customer data.

Key Features:

  • Link Review is an application automatically scanning your email for broken or outdated hyperlinks.
  • To create more timely emails, hire a visual journey designer.
  • A comprehensive analytics package with actionable insights
  • Hundreds of third-party apps are seamlessly integrated.
  • Forms for registering.


The monthly fee starts at $9. If you need more than the basic capabilities and the capacity to send endless emails, the Unlimited plan, which starts at $29 per month, is the way to go.

People Also Asked

What Are the Types of Email Marketing?

There are three main types of emails you can send to your list:

  1. Marketing emails and newsletters These are one-time emails that supply your list with up-to-date information, news, and offers.
  2. Emails for business. Order confirmation emails, receipts, invoices, and shipping confirmation emails are all examples of emails used in eCommerce.
  3. Emails with behavior. Welcome emails when a user joins your list, upsell/cross-sell emails, post-purchase review emails, re-engagement emails, and free trial expiration emails are generated based on subscriber activities.

Can I Do Email Marketing for Free?

You can get free email marketing software if you have a tiny list. If you have fewer than 2,000 contacts and need to send 10,000 emails each month, Mailchimp, for example, provides free subscriptions.
On the other hand, other popular solutions provide better deliverability, more creative designs, and more automated options. What you pay for is what you get.

How Do You Do Email Marketing?

To get started with email marketing, you need to follow these steps:

  1. Sign up for an email service provider from this list.
  2. To expand your email list, collect contacts via opt-in forms.
  3. Make the first email templates.
  4. Make a series of welcome emails.
  5. Use one of the top grammar checkers to ensure your material is error-free.
  6. To increase open rates, A/B test your subject lines.
  7. Preview it on the platform to guarantee that your email looks well on all devices.
  8. Schedule and send your email at the most convenient moment.
  9. Examine your email stats to see how you may boost your engagement.
  10. When is the Most Appropriate Time to Send an Email?
  11. Your client data and the type of business you operate determine the frequency with which you send emails.

Tuesdays and Wednesdays, for example, have the highest levels of engagement, with more people opening, reading, and clicking on your emails. Additionally, the optimum times to send email messages are between 8 a.m. and 4 p.m.

How Do You Optimize Email Campaigns?

Use A/B split testing and see analytics reports to optimize your emails and improve interaction to enhance your stats.
To understand how your data behaves, you should always test one variable at a time. For example, you can try the time of day, email subject lines, customer segment, email content, images used, and call-to-action.
View your reports and observe how the modifications affect your open rates, click rates, unsubscribers, and sales once you’ve developed a hypothesis about what to test.


I hope this list of the best email service providers aids you in selecting the best platform for your internet business.
Because there are so many fantastic tools available, determining your budget point and which features are most important to you is crucial.
Startups require different characteristics than established businesses, so you can locate the appropriate fit by focusing on price, deliverability, template designs, ease of use, and the special features you require.