Tracking a website’s keyword ranks can provide invaluable information about how it is performing on the search engine results pages (SERPs). Thanks to this tool, you’ll be able to gain a clearer picture of how visible your website is about the keywords you want to focus on. It is one of the most significant search engine optimization (SEO) tools you can invest in.

According to some estimates, around ninety percent of published material does not receive organic local search traffic from Google. This demonstrates that SEO is challenging if one does not have the appropriate keyword ranking tools at their disposal. Of course, the right keyword tracker should be able to determine which terms receive a more significant number of searches. According to recent observations, long-tail keywords consisting of four words or more have click-through rates that are three to five percentage points greater than common keywords.

I’ll be focusing on the most widely used keyword rank trackers in this section so that you may acquire further knowledge. I will discuss what they are most effective for and describe their available features and pricing packages.

After that, I’ll answer a few frequently asked questions on the issue of keyword tracking platforms and then move on to describe keyword tracking platforms briefly.

Best Keyword Rank Tracking Software of 2025

1. Wincher

Best Rank Tracker For Scaling Content Production ($27/Month)

According to the information provided on the website, Wincher is the one SEO tool that must be utilized. You’ll be able to monitor the success of your keywords more closely and obtain high-quality traffic from organic search results as a result of using it.

Wincher’s platform is scalable and provides a reliable standalone rank tracking tool at a far more reasonable price than Accuranker, even though Wincher is only marginally less advanced than Accuranker.

Because of this, it is an excellent choice for sole proprietorships or one-person teams. As your company expands, you can add more sophisticated features to the upper tiers of your plan.

Key Features:

• Track Your Keywords: This platform provides an overarching perspective of your entire website and how you rank for various keywords.
• Learn About Upcoming Opportunities: Discovering and concentrating on brand-new keywords with significant search volumes will help you get higher rankings and attract more visitors.
• Obtain Reports on Your Position: You will always be in the know if you receive regular and automatic ranking reports. You can select the time and the frequency of the message sent.

Pricing:

Please be aware that if you pay for your chosen plan annually, you will receive a discount of 20%.

Plans offered by Wincher begin at $29 per month.
The following is an explanation of what is included in each of the three premium plans:

1. Starter: $29/month

• 500 – 1,000 keywords
• Daily ranking updates
• Multiple users
• Ten websites

2. Business: $59/month

• “Starter” features +
• 1,000 – 4,000 keywords
• Unlimited websites
• White-labeled reports
• API access
• On-demand ranking updates

3. Enterprise: $249/month

• “Business” features +
• 5,000 – 10,000 keywords
• External users
• Project permissions
• Priority support

If you need to monitor more than 10,000 keywords, the website will provide you with a quote for the customized service you require.

2. SEMRush

Best Premium SEO And Rank Tracking Software ($119.95/Month)

SEMRush is a sophisticated platform that provides you with all the resources you require to execute content marketing, SEO (search engine optimization), competitor research, social media marketing, and PPC (pay-per-click) marketing – all from one handy location.

Tracking keywords on its own is not a very good sign of success, contrary to what many marketing professionals will tell you. Instead, you will require additional tools to guarantee that your keywords will bring in a substantial amount of targeted traffic and a high rate of conversions.
This platform provides access to all of the tools you require to integrate keyword rank tracking with other data, such as conversions, organic search traffic, SERP features, etc.

In this approach, you will be able to develop a simple SEO workflow that will assist you in growing your company without the inconvenience of having to switch from one tool to another.

Key Features:

• All-in-One SEO Toolkit: In addition to the capabilities of ranking tools, you will also receive tools for content marketing, market research, advertising, and much other functionality.
• Competitor Research Toolkit: This tool allows you to find the keyword and backlink holes in your competitors’ tactics to capitalize on such gaps for your search engine optimization success.
• Instant SEO Recommendations: SEMRush provides instant recommendations for improving your website’s search engine optimization (SEO) by utilizing its extensive database of keywords across all markets.

Pricing:

Because SEMRush provides a free trial, you can evaluate the program to see whether or not it is a good fit for your company.
The following are the prices for premium plans:

1. Pro Plan: $119.95/month

• 500 keywords
• Keyword, domain, and backlink analytics
• Five projects

2. Guru Plan: $229.95/month

• “Pro” features +
• 1,500 keywords
• 15 projects
• Historical data
• Google Data Studio integration
• Content marketing platform

3. Business plan: $449.95/month

• “Guru” features +
• 5,000 keywords
• 40 projects
• Share of Voice metric
• API access

3. SEO Powersuite

Best Free Rank Tracking Software (Starts From Free)

Because it offers a permanently free version, SEO PowerSuite has become one of the most popular keyword rank tracking software options. This version enables users to monitor an unlimited number of websites and keywords and access all of the software’s SEO features, such as rankings, backlinks, on-page SEO, and social SEO.

The website offers two premium plans ideal for individual website promoters, professional SEOs, and SEO companies alike.

The software combines ease of use with power to provide a simple platform for novices to use effectively while being powerful enough for experienced SEO professionals to carry out accurate rank monitoring, in-depth link analysis, extensive keyword research, etc.

Key Features:

• Accurate Rank Monitoring: This tool offers you search volume in addition to specific ranks and graphs that display the development of your keyword optimization.
• In-Depth Link Analysis Not only does SEO Powersuite have the most extensive backlink index available online, but it also analyzes over 50 different backlink variables to provide you with new options for link-building.
• In-Depth Analysis of the Competition With the program’s help, you will be able to reverse engineer the SEO tactics that your competitors are utilizing to rank your content higher.

Pricing:

A permanently free plan is available on SEO PowerSuite, and users don’t need a credit card to sign up for it.

Because there are no time restrictions, you can use it for as long as possible without ever paying a single penny for the privilege.

You can subscribe to one of the paid plans; however, you will need to pay for the service to unlock more powerful capabilities, such as tracking your ranks over time (which I encourage).

1. Forever Free Plan

• Unlimited websites and keywords
• Rankings
• On-page SEO
• Backlinks
• Social media

2. Professional Plan $299/year

• Unlimited websites and keywords
• All SEO features with unlimited data
• Save projects with SEO history
• Schedule tasks to run on autopilot
• Copy data to the clipboard

3. Enterprise Plan $699/year

• “Professional” features +
• Export data feature
• Whitelabel SEO reports in HTML and PDF
• Save, print, and deliver reports to clients

4. SE Ranking

Rank Tracking Software With Great SEO Marketing Tools ($18.60/Month)

Using SE Ranking software, monitoring a keyword’s position in search results can be made much more accessible.

The SEO analysis and marketing tools you require can all be found in one location on the SE Ranking platform.

You will receive search engine keyword rankings that are accurate to the hundredth of a percent and real-time data when you use SE Ranking. In addition, you will be able to track the keyword positions of your targets across all major search engines and in a variety of countries, regions, or cities on as frequent of a basis as you desire.

Key Features:

• Software that Includes Everything You Need for SEO The SE Ranking platform includes everything you need for marketing, SEO analysis, and keyword optimization to get higher ranks.
• Finding out which keywords your competitors employ in their organic and paid search campaigns is essential for PPC and SEO competitive research.
• In-Depth Website Audit: With the help of the Website Audit tool, you can move your website into the top 10 of the search results on Google. This tool proposes fixes for both on-page and off-page concerns.

Pricing:

SE Ranking, much like the majority of other rank tracking applications, provides a free trial period before requiring users to subscribe to a paid plan.

When you sign up for one of the premium SE Ranking plans, you can check your ranks once per day, every three days (20% discount), or once per week (40 percent off).

You can obtain further discounts from SE Ranking if you pay for the service on a quarterly or annual basis and if you alter the rate at which keywords are refreshed.
The following is a list of the paid SE Ranking plans:

1. Essential Plan: $39/month

• 250 – 750 keywords
• Ten websites
• Website audit for 40,000 pages
• Monitor 6,000 backlinks
• Competitive and keyword research
• Flexible SEO reporting
• Social media analytics and management
• Marketing plan
• On-page audit for 150 pages

2. Pro Plan: $89/month

• “Essential” features +
• 1,000 – 1750 keywords
• Unlimited websites
• Website audit for 250,000 pages
• Monitor 30,000 backlinks
• Check backlinks for 100 domains per day
• Three users seats
• Whitelabel features

3. Business Plan: $189/month

• “Pro” features
• 2,500 – 20,000 keywords
• Website audit for 700,000 pages
• Monitor 90,000 backlinks
• Check backlinks for standard domains/day
• On-page audit for 750 pages
• Ten users seats
• Keyword database expansion: 25,000
• API

5. SERPWatcher by Mangools

Best Rank Tracking Software For Ease Of Use ($49.00/Month)

SERPWatcher takes excellent satisfaction in being one of the easiest and most accurate SEO rank tracking tools currently available. The platform possesses significant features that will detail how your website fares on search engine result in pages (SERPs). You will be able to determine how much organic traffic your website has, allowing you to take the proper steps to maximize your rankings.

You will receive daily rank updates with SERPWatcher and email notifications informing you of significant shifts in how your keywords are positioned on search results pages. In addition, the platform possesses a beautiful combination of primary and complex data that users of all experience levels can utilize in their job.

Key Features:

• Results Based on Your Device and Area You can follow rankings on any device and in any location, including city-level, state-level, country-level, DMA regions, etc.
• Interactive Reports That Are Simple To Use You can easily share reports with your customers or team members by sending them a link, or you can schedule regular reports to be sent out.
• Event-based Notifications The platform allows you to receive event-based notifications, maintaining an up-to-date awareness of any significant shifts in your rankings.

Pricing:

SERPWatcher provides a free trial version of its premium services for ten days and guarantees that customers will receive their full payment if they are unsatisfied.

1. Mangools Basic: $49/month ($29.94/month paid yearly)

• 100 keyword lookups/24 hours
• 200 keyword suggestions/search
• 25 competitor keywords/search
• 100 SERP lookups/24 hours
• 200 tracked keywords daily
• 100,000 backlink rows monthly
• 20 site lookups/24 hours
• One user

2. Mangools Premium: $69/month ($39.90/month paid yearly)

• 500 keyword lookups/24 hours
• 700 keyword suggestions/search
• Unlimited competitor keywords/search
• 500 SERP lookups/24 hours
• 700 tracked keywords daily
• 500,000 backlink rows monthly
• 70 site lookups/24 hours
• Three simultaneous logins

3. Mangools Agency: $129/month ($79.90/month paid yearly)

• 1,200 keyword lookups/24 hours
• 700 keyword suggestions/search
• Unlimited competitor keywords/search
• 1,200 SERP lookups/24 hours
• 1,500 tracked keywords daily
• 1,200,000 backlink rows monthly
• 150 site lookups/24 hours
• Ten simultaneous logins

6. Sitechecker

Best Overall Ranking Tracking Software ($29/Month)

Sitechecker is an easy tool that allows you to track changes in positions by keywords, the degree of visibility, and different characteristics of search engine indexing in a concise amount of time. In addition to this, Sitechecker offers suggestions for how improvements can be made.
Rank Tracker is a component of the Sitechecker platform services, including tools for site audits, monitoring, tracking of backlinks, and an SEO chrome plugin. Rank Tracker is a tool for monitoring search engine rankings. The software comes highly recommended for usage by SEO-focused agencies and marketers, and business owners.

Key Features:

• You can monitor your site’s rating for specific keywords on any search engine using a mobile device or a desktop computer.
• Apply some filters to the data, and then sort it using a table. After that, modify the view to include the appropriate parameters according to your judgment.
• Allows for commenting, which improves insights tracking and enables mass editing and correction capabilities.

Pricing:

Take note that if you pay for the service every year, you will receive a discount of 20%.
The following is a list of the features that are included with each of the plans:

1. Basic: $29 per month

• Three sites
• 1500 pages
• 150 keywords
• 3000 backlinks

2. Startup: $49 per month

• Five sites
• 5000 pages
• 500 keywords
• 5000 backlinks

3. Growing: $79 per month:

• Ten sites
• 50,000 pages
• 1000 keywords
• 10000 backlinks

Contact the support team for an individual rate calculation if you want to track more than 10,000 words.

7. Accuranker

Best Rank Tracker For SEO Agencies & Professionals ($109/Month)

The assertion made by Accuranker that their platform is the best and fastest keyword rank tracker available for SEO experts and firms has not been disproved as of now.

This is one of the better tools you’ll come across for keeping an eye on how your target keywords are used. It includes ranking updates whenever the user requests them; keyword refreshes every other hour, and data updates in seconds.

You also get simple custom report templates that you can easily modify to include your company’s branding. The platform also contains in-depth analysis and various indicators, which may be filtered in many ways. In addition, if you subscribe to one of the premium plans, you will receive superior customer support, which may include complementary one-on-one training sessions focusing on best practices.

Accuranker is a pretty accurate rank tracker, in my opinion; if you’re interested, you may read my in-depth review of Accuranker if you’d like to.

Key Features:

• Quick Monitoring of Keywords Accuranker performs updates on keywords once every day. You can refresh the page once every two hours to get real-time rating updates, and doing so takes only a few seconds.
• Affordable Enterprise Features: You can access data through an application programming interface (API), obtain insightful statistics and analysis, and gain advanced metrics across numerous landing pages. All of these features are available to you.
• Integrations from third-party services: You can monitor everything from a single, centralized location and on any device you choose, owing to the powerful integrations available on the platform. These include Google Analytics and Google Search Console.
• Accuranker is one of the other rank tracker programs, but it is the only one that enables you to view SERP features, making it stand out from the competition. This is to keep tabs on things like featured snippets, image packs, etc.

Pricing:

You can join up for a free trial that lasts for 14 days to test out the software’s many features. After that, if you would like to continue using the program, you can upgrade to the premium plan.

You will never be in the dark about what you are paying for with Accuranker since we have an open and easy-to-understand price structure

. It is not an inexpensive option, but those who have the financial means have access to a premium system for tracking keywords.

1,000 search terms: $109 per month, or $99 per month if paid annually

• Google / Bing / Youtube / Yandex / Baidu
• SERP Feature Tracking
• Desktop / Mobile / Local Search Results
• Competitor Tracking
• SERP History
• Advanced-Data Segmentation
• Historical Data Importer
• Unlimited Users
• API
• Unlimited Domains

The greater the number of terms that require tracking, the more affordable it will become.
You will be charged 10.9 cents for every one thousand keywords you want to track. On the other hand, tracking 10,000 keywords will only cost you 6.49 cents, and the price will continue to drop after that up to 50,000 keywords.

8. Moz Pro Rank Checker

Best For Quick Keyword Research ($99/Month)

Moz Pro is a well-known and reliable rank tracker tool that is intended to assist you in supercharging your SEO efforts to observe measurable outcomes in your rankings.
The platform offers a comprehensive set of SEO tools in one convenient location. These tools include a rank tracker, keyword explorer, website audit features, content optimization tools, link explorer, etc.

With the help of this rank tracking software, you will be able to tell at a glance what is functioning because the software generates visual reports that are simple to comprehend.
You can discover keyword gaps that you can use to your advantage in your plan by tracking the movement of your website and your competitors’ websites on the search results pages.

Key Features:

• Data You Can Rely On Moz takes excellent pleasure in providing industry-leading SEO analytics that provides a high-quality and comprehensive picture of your website’s overall rankings over time.
• Target the Top Positions: The platform provides tools to assist you in locating areas of competitive advantage, allowing you to target and track keyword positions across a variety of search engines, including Google, Bing, Yahoo, and Dogpile, amongst others.
• Software That Does Everything: You will not only be able to track your rankings, but you will also be able to do on-demand website crawls. This will allow you to address potentially damaging issues before they cause a reduction in your ranks.

Pricing:

Their pricing is straightforward.

1. Standard Plan: $99/month

• Three campaigns
• 300 keywords
• Mobile rankings
• 100,000 pages crawled/week
• Five on-demand crawls/month
• Unlimited scheduled reports
• One user

2. Medium Plan $179/month

• “Standard” features +
• Ten campaigns
• 1,500 keywords
• Unlimited branded reports
• 500,000 pages crawled/week
• 30 on-demand crawls/month
• Two user seats included

3. Large Plan $249/month

• “Medium” features +
• 25 campaigns
• 1,900 keywords
• 1,250,000 pages crawled/week
• 60 on-demand crawls/month
• Unlimited report templates
• Three user seats included

4. Premium Plan: $599/month

• “Large” features +
• 50 campaigns
• 4,500 keyword rankings
• 2 million pages crawled per week
• Speed Crawl feature
• 100 on-demand controls/month
• Five users

Each package includes round-the-clock customer support and an orientation session to get you up and to run as quickly as possible.

You can get in touch with the support team to receive a personalized estimate if you require more services and those provided. Some examples of these additional services include specialized account assistance, other keywords or searches, etc.

9. Serpstat

Affordable, Premium Rank Tracker For Enterprise Businesses ($69/Month)

The sophisticated all-in-one SEO tool and rank tracker, Serpstat can help you improve your content marketing, PPC, domain and keyword analysis, and more.
All of your keyword ranking tracking, backlink analysis, keyword research, website auditing, and competition analysis needs may be met under one roof with the help of this tool.

It is ideal for search engine optimization (SEO) organizations, teams, digital marketers, and proprietors of small businesses.

Because you’ll be able to gather all the information you require about any domain with just one click using the Serpstat plugin, this is an essential piece of software for SEO specialists and marketers that are constantly on the move.

Key Features:

• Freemium Business Model: If you want to begin utilizing Serpstat for free to study your keywords, assess your competition, and do other things, you may.
• Powerful Plugin: Website analysis is always just a single click away with the Serpstat plug-n, so you don’t have to waste time seeking the detailed reports you need to find.
• Clean Layout: The platform features a straightforward and user-friendly interface, which makes it very easy to acquire valuable insights from activities such as domain analysis, keyword research, and an overview of backlinks, among other things.

Pricing:

Serpstat has four premium plans which are as follows:

1. Lite: $69/month

Ideal for SEO individuals, freelancers, or SMBs with a limited budget

• 4000 searches/day
• Track 10 projects
• 15,000 ranking position checks per month
• Daily updates
• On-demand SERP crawling
• Three scheduled reports
• One user

2. Standard Plan: $149/month

• “Lite” features (with increased volumes) +
• Access to rank tracking API
• Three users
• Branded reports

3. Advanced Plan: $299/month

• “Standard” features (with increased volumes) +
• Five users
• Phone support

4. Enterprise Plan: $499/month

• “Advanced” features (with increased volumes) +
• Seven users
• Whitelabel reports

10. Authority Labs

Best Rank Tracker With Daily Updates ($49/Month)

Monitoring your website’s search engine optimization (SEO) can be done automatically if you use the keyword and search engine ranking data that Authority Labs provides. Tracking mobile and local keyword search volumes, rankings, and more is also possible with this tool.

The software is intuitive and straightforward to operate. There are no downloads required, and there are no contracts to sign; instead, you may join up for a free trial on the website and give it a try.

After registering, you will have access to all of the tools you require to optimize your keyword strategy immediately, monitor your competition, and receive daily data on your success.

Thanks to Authority Labs Data Services, you also have everything you need to fuel your data analytics with the most powerful SEO data API that is currently accessible. This is all made possible for you.

Key Features:

• Daily Data: Not all rank trackers give you daily data, and this daily rank checking feature will allow you always to know where you stand and react to changes as they happen.
• Global Tracking: You can expand your reach by adding pages from any country or language supported by the major search engines.

• Unlimited Users: You can provide anyone with their login for reporting, including your team members, clients, boss, etc. – all at no additional cost.

Pricing:

You can test out all of the platform’s capabilities by taking advantage of the free trial that Authority Labs provides for 14 days.

You will have access to the complete functionality of the rank tracker, and if you decide that you want to keep using it beyond the initial 14 days, you will have the option to upgrade to one of the following plans:

1. Plus Plan: $49/month

• 250 keywords
• 50 domains
• Local and Mobile rank tracking
• Daily updates
• Unlimited users
• Now Provided reports

2. Pro Plan: $99/month

• “Plus” features +
• 1,000 keywords
• 100 domains
• Whitelabel
• Google Data Studio integration (beta)

3. Pro Plus Plan: $225/month

• “Pro” features +
• 2,500 keywords
• 300 domains

4. Enterprise Plan: $450/month

• “Pro Plus” features +
• 5,000+ keywords
• Unlimited domains
• Interface API access

11. Advanced Web Ranking

Best White Label Reports Of Any Rank Tracking Software ($49/Month)

Keeping tabs on the rankings of your chosen keywords is a breeze with Advanced Web Ranking, a rank tracker. Depending on your preferences, you can choose to receive updated orders on-demand, daily or weekly.

The rank checking tool allows you to track your rankings on desktop computers, local search results, and mobile devices, providing even greater insight into how well your keyword strategy works.

The Advanced Web Ranking program is accessible from any device, and it comes standard with an infinite number of ranking projects included in each account.

Key Features:

• Research on Your Competitors It is essential to keep a careful eye on your competitive environment so that you may capitalize on new chances as they become available.
• Tools & Reporting Tailored to Your SEO Needs: Full integration with Google Analytics and Google Search Console, along with the ability to quickly and simply build interesting white-label SEO reports that can be shared with your team, boss, or clients in a matter of minutes.
• Rankings That Are Both Quick And Accurate: Get up-to-date, on-demand rankings in less than an hour for any search engine, language, or device, as well as information about the features of the search engine results pages (SERPs) for which you rank well.

Pricing:

Advanced Web Ranking provides a fully-functional free trial version for 30 days that does not require a credit card. After your free trial of Advanced web ranking, you will have the opportunity to select one of the following four cost-effective keyword tracking plans:

1. Starter Plan: $49/month

Ideal for startups

• 2,000 keywords
• Local and mobile rankings
• SERP features
• Flexible updates
• Google Data integration
• Competitor insights
• Whitelabel report sharing

2. Pro Plan: $99/month

Ideal for in-house teams

• 7,000 keywords
• “Starter” features +
• Competitor discovery
• Market share

3. Agency Plan: $199/month

Ideal for agencies

• 14,500 keywords
• “Pro” features +
• Local keyword search volume
• Data Studio connector
• Historical ranking of imports
• Developer API
• One-hour updates

4. Enterprise Plan: $499/month

Ideal for businesses focused on big data

• 35,500 keywords
• “Agency” features +
• CSV exports to FTP
• Data migration assistance
• Dedicated account manager
• Priority support

Conclusion

As these platforms evolve, marketers should anticipate increasing the number of features and SEO capabilities offered by keyword rank tracking platforms.
Choose from the following alternatives if you want to improve the effectiveness of your website’s SEO to increase the amount of traffic it receives and the number of sales it makes:

• SE Ranking: Best For Real-Time Keyword Rank Tracking
• SEMRush: Best For Digital Marketing And SEO Professionals
• SERPWatcher: Best For Daily Rank Tracking
• Wincher: Best For Affordable Keyword Tracking
• Advanced Web Ranking: Best For On-Demand Rankings
• Authoritylabs: Best For Marketing Agencies
• Moz Pro Keyword Checker: Best For Keyword Research

From the preceding list of available choices, I do not doubt that you will be able to select an appropriate keyword rank tracking platform.

People Also Asked

1. What Is SEO Position Tracking?

Tracking your position on search engine results pages (SERPs) is sometimes referred to as rank tracking. It makes it easier for marketers to monitor the daily SEO rankings of their websites for a specific list of keywords.

You might focus on a particular geographical area and type of device and use a rank checker tool to get insights and improve performance.

2. Why Are Keywords Important To SEO?

For search engine optimization, keywords are pretty important (SEO). They make the content of your website relevant to the sector, which enables search engines like Google and Baidu to grasp the content of your website better. This helps the particular website rank higher on search results pages, whether global or local.

3. What Are The Key Metrics That Matter During Keyword Rank Tracking?

The following are the three metrics that keyword trackers regard to be the most important:

1. Visibility

A website should have keywords that rank in the number one position, especially if the website has organic visibility of 100 percent.

2. Search Volume

The tracking of terms and phrases with a higher volume of usage is more crucial. Nevertheless, this does not imply that one should disregard low-volume terms.

3. Keyword Position

The ranking of a website in the search engine determines the keyword position for that website.

What Is Rank Tracking Software Or Rank Tracking Tools?

The rankings of your keywords in the search engine results pages can be monitored with the help of rank tracking software. They are essential for evaluating your site’s overall performance in terms of SEO to make adjustments to your existing content and SEO strategy.

What is SEO rank Tracking?

Using a program to monitor the positions of your articles and pages in the search engine results pages (SERPs) is known as SEO rank tracking. Although these tools are not without flaws, they indicate where you are about a particular search engine.

Is Rank Tracker free?

Rank Tracker is not free, but it does start at a pretty modest price for a rank tracker, and in comparison to other rank monitoring programs, it does an excellent job for the money. Rank Tracker also has a relatively user-friendly interface.

Which Is The Best Tool To Check Website Ranking?

SE Ranking is the most effective tool for checking where your keywords are ranked. It is the most comprehensive tool available, unlike some of the other rank tracking programs, in that it provides data that is both very accurate and up to date.